[Hiring] Senior Marketing Operations Analyst @Newsela

Role Description

Newsela is hiring a Senior Marketing Operations Analyst who can make a significant impact quickly. Reporting to the Director of Marketing Operations, this role will own key components of Marketing’s measurement, analytics, and reporting infrastructure, including:

• Reporting architecture
• Dashboard development and governance
• Advanced data modeling
• Multi-touch attribution
• KPI development and tracking

This role will partner cross-functionally with Marketing, Finance, and Operations to standardize reporting, strengthen data integrity, and expand visibility into marketing performance across the company.

Qualifications

• 5+ years of progressive experience in marketing analytics or operations
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
• Strong communication and data storytelling skills, with the ability to translate complex analyses into clear insights and recommendations for both technical and non-technical audiences
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms

Requirements

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance, including data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other relevant sources
• Partner with the Director of Marketing Operations to design, implement, and govern comprehensive multi-touch attribution and marketing influence models
• Assess campaign performance across channels and funnel stages to identify the data structures, inputs, and analytical approaches needed to surface meaningful insights
• Scope and implement the data structure needed to effectively create, audit, visualize, and build reports for the Marketing organization
• Drive cross-functional data integration initiatives to maintain seamless data flows in support of the company’s operations workflow
• Own the strategic roadmap and implementation for unifying disparate marketing data sources for end to end analysis
• Build advanced predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
• Lead complex cross-functional analysis that improve data quality, strategic context, and support business decision making
• Develop analytical frameworks to surface actionable insights, emerging trends, and strategies to optimize marketing performance
• Deliver weekly executive-level reporting and strategic recommendations to guide team priorities and continuous performance optimization
• Translate complex analysis and concepts in a way that makes it easy for all marketing team members and executives to understand what the story is and what it is telling the company to do

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts
• Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul
• Fully remote company with a monthly tech stipend to support your WFH needs
• Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more
• 401(k) plan with employer match to help you build long-term financial security
• Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st)
• Annual learning and development allowance to attend external training sessions, classes, workshops, conferences, and educational materials
• Opportunity to make a difference in education and improve the lives of students and teachers

Company Description

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms.

Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner.