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Senior Marketing Manager, Subscriptions
@Native Instruments
[Hiring] Senior Marketing Manager, Subscriptions @Native Instruments
Feb 18, 2025 - Native Instruments is hiring a remote Senior Marketing Manager, Subscriptions. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
Your Contribution involves the following:
- Develop and execute subscriptions strategy and action plans:
- Define and implement data-driven actions to fuel business growth through new customer acquisition (NCA), conversion, increased average revenue per user (ARPU), customer lifetime value (CLTV), winback rate and reduce churn across all subscription offerings and tiers.
- Drive growth and revenue identifying new opportunities for product development, pricing, promotions, channels etc. through insightful data analysis and considered market research.
- Lead subscriber lifecycle marketing:
- Define the GTM and lifecycle management for all subscriptions and work hand in hand with the Senior Lifecycle Manager to develop and execute targeted campaigns across the entire customer lifecycle, including onboarding, engagement, retention, and reactivation.
- Manage projects from concept to execution, ensuring that best practices are implemented consistently.
- Conduct data analysis and testing:
- Continuously analyze performance data, category trends, consumer and user behavior, and track key metrics to optimize conversions, product offerings and campaigns, and improve appeal to customers as well as ROI.
- Optimize payments:
- Use your familiarity with best-in-class payments processes to collaborate closely with the IT Engineering and Payments teams to streamline payment processes and optimize recurring payments.
- Take accountability for core KPIs:
- Closely monitor and report weekly on agreed KPIs, including NCA, conversions, ARPU, CLTV, churn rates/volumes/mix, winback rates, proactively optimising as needed, identifying new opportunities and responding to any risks to business targets.
- Lead cross-functional collaboration:
- Work closely with Product, Growth (Ecom, CRM, Email), Creative, Data Analytics, IT Engineering and Payments teams in particular to foster long-term customer loyalty through seamless integration and alignment across all customer touchpoints.
- Use your solid subscriptions experience to effectively influence and upskill leaders and other stakeholders to drive positive change in engagement and membership strategies.
- Stay up-to-date on industry developments and trends:
- Stay abreast of the latest trends in subscription marketing, customer experience, and digital marketing technologies.
Qualifications
- 5+ years of experience in subscription marketing in the music technology industry, developing and delivering strategic direction, product offerings and marketing programmes to drive consistent and sustainable long-term business growth.
- Proven track record of success in driving subscriber growth and revenue.
- Experience conducting market research and implementing pricing and promotional strategies, including price elasticity testing.
- Analytical thinker with the ability to analyze data, draw insights, and make timely data-driven decisions.
- Project management and organizational skills to manage multiple projects simultaneously and execute with excellence.
- Experience with CRM platforms, marketing automation tools, data analytics tools and payments processing systems.
- Excellent communication, interpersonal, and presentation skills.
- Highly motivated and driven to excel, with a strong desire to innovate, exceed expectations and cultivate a far-reaching influence across the organization, championing the subscriptions business.
Benefits
- Remote First: We offer a range of options that allow you to work in a way that suits your lifestyle, either at one of our workspaces, a hybrid arrangement, or fully remote.
- Enjoy our amazing office in downtown Boston.
- Workation: Work remotely anywhere in the world for up to 4 weeks per year.
- Flexible work model from one of our entity locations.
- Trust-based working hours.
- Holidays: Flexible PTO and 15 paid holidays per year.
- Health: Medical, Vision, Dental, Pet and Life insurance.
- Retirement: 401K with the Employer matching 50% of the employee contribution, capped at 6%.
- Free software downloads and reduced prices on hardware.
- Employee Assistance Program for your well-being.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 18, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
