[Hiring] Senior Marketing Manager @Verdani Partners

Role Description

Verdani Partners is seeking a highly hands-on, AI-forward Senior Marketing, Growth & Digital Manager to lead the execution and ongoing optimization of integrated marketing initiatives across:

• Content
• Campaigns
• Website
• Email
• AEO/SEO
• Social media
• Video
• Public relations
• Analytics
• Creative production

This role requires an experienced marketer who can translate business and Revenue priorities into coordinated marketing programs, exercise strong judgment in determining how best to execute them, and personally perform a significant portion of the day-to-day marketing work.

The ideal candidate combines strategic thinking with strong, hands-on execution, is an exceptional professional writer, highly self-directed, analytically minded, and comfortable personally creating and delivering marketing work.

Responsibilities

Primary:

• Integrated Marketing & Growth: Plan, build, and execute multi-channel marketing campaigns aligned with Verdani’s priority services, target audiences, strategic accounts, and revenue goals.
• Content & Thought Leadership: Personally contribute writing, editing, and high-quality B2B content production across various platforms.
• Website, AI Search, and SEO: Manage and optimize Verdani’s website content, landing pages, and SEO.
• PR & Market Visibility: Identify and execute high-value opportunities to strengthen Verdani’s market presence.
• Analytics & Optimization: Own marketing measurement and reporting, analyze performance, and communicate insights.
• AI-Enabled Marketing: Advance the practical use of AI and automation throughout the marketing function.
• Marketing Operations: Manage the day-to-day execution and administration of marketing calendars and related systems.

Secondary:

• Partner closely with the Chief Revenue Officer to translate commercial strategy into actionable marketing plans.
• Collaborate with various teams to ensure marketing activities support Verdani’s business priorities.
• Provide informed marketing recommendations and proactively identify opportunities and risks.
• Manage external specialists selectively while retaining accountability for quality and deadlines.
• Continuously evaluate new technologies and approaches that can improve marketing quality and impact.
• Perform other position-related duties as assigned.

Qualifications

• 7+ years of progressive, hands-on B2B marketing experience.
• Demonstrated ability to independently own and execute integrated marketing initiatives.
• Exceptional professional writing and editing skills.
• Broad, hands-on digital marketing expertise.
• Strong marketing analytics capabilities.
• Meaningful experience applying AI across marketing workflows.
• Strong project management and execution skills.
• Highly self-directed and accountable.
• Comfortable operating as a senior individual contributor.
• Fluent in written and spoken English.

Requirements

• Experience in sustainability consulting or complex B2B environments.
• Advanced experience with HubSpot.
• Experience leading PR and industry visibility initiatives.
• Experience developing repeatable marketing processes.
• Experience directing external production resources.

Benefits

• Remote work opportunity.
• Inclusive and equitable workplace.
• Support for professional development.

Working Conditions and Physical Demands

• Remaining in a stationary position for prolonged periods at a desk.
• Repetitive motions involving the wrists, hands, and/or fingers.
• Close vision requirements due to computer work.
• Moderate noise levels in a traditional office setting.

Language Requirements

• Exceptional written and verbal English communication skills.
• Ability to translate complex information into clear messaging.
• Ability to adapt writing style for different audiences and formats.