[Hiring] Senior Marketing Manager @Remote Talent LATAM

Role Description

This is a high-impact leadership opportunity for an experienced B2B marketer who thrives at the intersection of strategy, execution, analytics, and team leadership.

You will oversee a team of 5 marketing professionals and lead two primary functions:

• Demand generation initiatives targeting U.S.-based healthcare organizations and radiology clinics
• Recruitment marketing campaigns focused on attracting top talent across Latin America

The ideal candidate is a T-shaped marketer with strong demand generation expertise, deep knowledge of digital marketing channels, and proven experience managing teams and cross-functional initiatives. This role is ideal for someone who is equally comfortable building strategy, analyzing performance metrics, managing projects, and executing campaigns when needed.

Key Responsibilities

• Demand Generation & Growth Marketing
  • Develop and execute integrated B2B marketing strategies aligned with company growth goals
  • Build and optimize scalable multi-channel lead generation programs
  • Drive pipeline growth through paid media, webinars, email marketing, content marketing, SEO, and funnel optimization
  • Support the sales team with strategic campaign planning and lead nurturing initiatives
  • Create and manage marketing collateral for webinars, events, and campaigns
  • Continuously improve campaign performance and conversion rates across the customer journey
• Recruitment Marketing
  • Oversee recruitment marketing campaigns focused on attracting top talent across Latin America
  • Improve candidate acquisition funnels and campaign performance
  • Strengthen employer branding initiatives
  • Partner with recruiting and operations teams to support hiring goals
• Team Leadership & Project Management
  • Lead, mentor, and develop a team of 5 direct reports
  • Manage timelines, priorities, and cross-functional collaboration
  • Foster a collaborative, high-performance team culture
• Analytics & Performance Optimization
  • Track, analyze, and report on key marketing metrics and campaign performance
  • Use data and insights to optimize budget allocation and channel performance
  • Improve marketing reporting systems and operational processes
  • Ensure strong alignment between marketing efforts and business growth objectives

Qualifications

• 5+ years of experience in B2B marketing, with experience managing marketing functions or teams
• Strong experience in demand generation and pipeline growth
• Hands-on experience with HubSpot (required)
• Experience managing digital marketing channels including:
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Email marketing campaigns
  • Webinar campaigns
• Strong analytical and performance optimization skills
• Excellent project management and organizational abilities
• Experience working with U.S.-based companies or clients
• Excellent written and verbal English communication skills
• Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Healthcare industry marketing experience
• Experience marketing to healthcare providers, clinics, or healthcare operations teams
• Recruitment marketing experience
• Experience working with remote or distributed teams
• Revenue Operations or funnel optimization experience

Compensation

• $4,500 USD/month (flexible for exceptional candidates)
• Full-time remote position
• Working hours aligned with EST/CST business hours
• Independent contractor position
• This position is only open to candidates residing in Latin American (LATAM) countries
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered
• Resumes must be submitted in English
• Applications that do not meet these criteria will be automatically rejected