Role Description
We are seeking a highly analytical and technically skilled Senior Marketing Data Analyst to join our Marketing Analytics team. This role will play a critical part in supporting how we measure marketing performance, optimize demand-generation efforts, and drive data-informed decision-making across the organization.
The ideal candidate brings experience in B2B SaaS marketing analytics, with strong expertise in DOMO, Salesforce (SFDC), and SQL. This individual will contribute to reporting, data modeling, and attribution efforts, helping evolve our analytics capabilities toward more granular, multi-touch, and tactic-level insights.
What you can expect to do in this role:
-
Support the development and enhancement of marketing performance reporting across the funnel by building and maintaining dashboards in DOMO, tracking key KPIs including pipeline generation, conversion rates, and campaign performance, and translating business questions into scalable reporting solutions.
-
Contribute to data modeling and transformation efforts by developing datasets and dataflows in DOMO and Snowflake, writing and optimizing SQL, and helping ensure data integrity across systems such as SFDC, Marketo, and web analytics tools.
-
Analyze and document the website-to-Marketo-to-Salesforce data flow to identify attribution gaps, lead source inconsistencies, and tracking blind spots; partner with Marketing Automation and Enterprise Applications teams to understand current implementation limitations and contribute to solutioning improvements.
-
Leverage the Salesforce data model (Leads, Contacts, Campaign Members, Opportunities) to support reporting and analysis; identify gaps in campaign tracking and lead source consistency; and contribute to data governance improvements across the marketing tech stack.
-
Partner cross-functionally with Marketing, Revenue Operations, and Analytics teams to deliver insights, support campaign planning, and clearly communicate findings to both technical and non-technical stakeholders.
-
Mentor stakeholders and analysts to develop in-house analytics capabilities; champion platform best practices across DOMO, Salesforce, and Marketo; and drive adoption of consistent reporting standards and data definitions across the marketing org.
-
Recommend and shape the analytics technology stack to enhance insights into performance.
Qualifications
-
Minimum of 5 years of experience in marketing analytics, preferably in a B2B environment, with hands-on experience in a modern BI/data visualization platform such as DOMO, Tableau, Power BI, or Looker (Required). DOMO experience preferred.
-
Strong hands-on expertise with the Salesforce (SFDC) data model and reporting, including Leads, Contacts, Campaign Members, and Opportunities (Required).
-
Strong understanding of marketing funnel metrics, demand generation strategies, and the ability to work with large, complex datasets across multiple systems (Required).
-
Experience with Marketo as a marketing automation platform, including program structure, lead lifecycle, and Salesforce sync behavior (Preferred).
-
Experience working with Snowflake, dbt, or modern data stack tools (Preferred).
-
Proven track record of leading complex projects to completion and achieving business objectives.
-
Self-starter with strong organizational and analytical skills.
Requirements
-
4 Year / Bachelor's Degree (Required) Degree in Data Science, Computer Science, Statistics, Mathematics, or a related field (Preferred).
-
A combination of relevant experience and education may be considered.
Benefits
-
Named a 2025 Best Companies to Work For by U.S. News.
-
Named a 2025 Newsweek America’s Greatest Workplaces for Mental Well-being.
-
Named a 2025 Newsweek America’s Greatest Workplaces for Gen Z.
-
Named one of Forbes Most Trusted Companies in 2024.
-
Named a 2024 Best Companies to Work For by U.S. News.
-
Named a 2024 Newsweek America’s Greatest Workplaces for Parents & Families.
-
Named a 2024 PEOPLE Companies That Care by PEOPLE® and Great Place To Work®.
-
Named a 2024 Best Technology Company to Work For by U.S. News.
-
Named a 2023 Best Workplaces for Women™ by Great Place to Work® and Fortune Magazine.
-
Opportunity to make a real and meaningful impact for more than 75,000 global customers.
-
Volunteer time off allows employees to support and give back to communities.
-
Encouragement to simply be yourself and value different perspectives.
-
22 of 25 world’s most valuable brands rely on Jamf.
-
Over 100,000 Jamf Nation users, the largest online IT community in the world.