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Marketing
Senior Marketing Automation Specialist
@UMA Education
[Hiring] Senior Marketing Automation Specialist @UMA Education
Apr 04, 2025 - UMA Education is hiring a remote Senior Marketing Automation Specialist. đź’¸ Salary: $88,500 - $95,000 usd. đź“ŤLocation: USA.
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Role Description
The Senior Marketing Automation Specialist plays a crucial role in developing and executing marketing automation campaigns to generate prospective student inquiries, enhance student and graduate engagement, and build the institution's brand. This position collaborates with stakeholders and the marketing team, leads technical solutions within the Salesforce Marketing Cloud ecosystem, and supports the Marketing Cloud administration. The Senior Marketing Automation Specialist reports to the Manager, Marketing Automation.
- Gather and translate business requirements:
- Elicit and analyze stakeholder requests and requirements for communication campaigns and apply Marketing technology solutions in an accurate, efficient, and reliable manner.
- Provide direction on strategy and content for email and SMS campaigns:
- Conceptualize campaign creation, including journey mapping and content development (including copy and other revisions) based on input of stakeholders, Marketing Strategists, the Automation team, and the creative department.
- Lead solution design, building, and monitoring of campaigns:
- Design, build, and manage ongoing email and SMS automation and journey workflows within Salesforce Marketing Cloud.
- Seek out relevant data and use it to make decisions:
- Generate datasets using SQL, interpret data, and manage target audiences, segmentation, and suppressions.
- Deploy testing plans:
- Continually optimize campaigns, working with Marketing Analysts when needed. Generate and present results to Marketing team and stakeholders in monthly and ad-hoc reporting including changes made and recommendations for further changes or development.
- Identify and investigate complex data issues:
- Work with stakeholders and IT to map new data points and troubleshoot connections (including API connections). Oversee data hygiene and optimizations.
- Perform QA processes:
- Track and test changes within SFMC and on Automation team campaign builds.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree with a focus in marketing, Business, Technology, Communications or equivalent experience
- 4 years of experience in Marketing.
- 2 years of experience in Automation.
- Experience with email, SMS and marketing best practices, including deliverability, responsive design, and A/B testing.
- Salesforce Marketing Cloud or similar marketing automation technology.
- Strong attention to detail.
- Strong editing, proof reading, and QA skills.
- Strong analytical and data-evaluation skills.
- Knowledge of SQL and Ampscript.
- Effective time management and organizational skills.
- Ability to professionally communicate fluently in verbal and written English.
- Ability to support a diverse and inclusive work environment.
Preferred Requirements
- Understands the primary SFMC data model and architecture.
- Salesforce Marketing Cloud experience strongly preferred, with a preference for Salesforce Marketing Cloud Specialist Certification.
- HTML knowledge.
- Server-Side Javascript.
- Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
- Proficient in Visio or other workflow mapping.
Work Environment/Physical Demands
- This is a full-time remote position.
- Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
- May require setup of computer equipment; accommodation consideration available upon request.
- Flexibility to work evenings and weekends, as needed.
Compensation Range
Anticipated starting salary is based on experience and qualifications: $88,500 - $95,000 USD
OUR VALUES
- ACT WITH INTEGRITY: We operate honestly and ethically in an industry-compliant fashion.
- CHAMPION STUDENT OUTCOMES: We live by a strong commitment to our students and are passionate about preparing them for meaningful careers.
- COMMIT TO TEAM MEMBER SUCCESS: We are committed to our team members’ success and to each other’s success.
- PURSUE RESULTS WITH PURPOSE: We pursue results with a sense of urgency and purpose.
- HAVE FUN. BUILD ENERGY: Enjoying what we do is central to achieving our goals.
- WORK AS ONE: We believe that diverse, inclusive teams produce breakthrough results.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$88,500 - $95,000 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
