[Hiring] Senior Marketing Automation Manager @EverCommerce

Role Description

The Senior Marketing Automation Manager owns the marketing automation platform, data, and campaign operations that power demand generation, lifecycle, and cross-sell programs across EverPro's Horizontal Solutions portfolio. This role is the technical backbone that allows Growth, Product Marketing, and Customer Marketing to reach the right customer with the right message at the right moment, at scale and with measurable results.

You will lead marketing automation platform (MAP) strategy and operations with a primary focus on Marketo and its integration with Salesforce. A core mandate of this role is enabling the EverPro ecosystem: building the audiences, signals, triggers, journeys, personalization, lead routing, and measurement that make cross-sell and multi-product adoption across CES possible.

Responsibilities

• Marketing Automation Platform Ownership
  • Serve as the Marketo owner and subject matter expert for the Horizontal Solutions portfolio.
  • Lead post-migration optimization of the consolidated Salesforce and Marketo environment.
  • Design and maintain scalable data architecture for segmentation, lead scoring, attribution, and reporting.
  • Own data hygiene, consent and compliance (CAN-SPAM, TCPA, GDPR), and email deliverability standards.
• Campaign Execution and Optimization
  • Manage and oversee day-to-day marketing automation operations.
  • Build and maintain reusable program templates and modular email and landing page assets.
  • Continuously optimize existing automated programs based on behavioral data and performance trends.
  • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution.
• Cross-Functional Partnership
  • Partner with Growth and Product Marketing to operationalize demand generation programs.
  • Serve as the automation partner to Customer Marketing.
  • Collaborate with Sales, RevOps and Marketing Ops on lead management and routing.
  • Work with Product and data teams to bring product usage and account signals into the marketing data model.
  • Support Partner and Field Marketing with campaign infrastructure for webinars, events, and ABM programs.
• Ecosystem and Multi-Product Automation
  • Build behavioral triggers and multi-step journeys that move customers from a single solution to multiple products.
  • Design and maintain complex lead routing for multi-product campaigns.
  • Build the measurement framework for ecosystem programs.
• Prioritization and Operational Excellence
  • Own marketing automation prioritization and roadmap planning.
  • Manage intake and capacity for marketing automation requests.
  • Balance short-term execution needs with long-term platform scalability.
  • Build a culture of experimentation and operational rigor.

Qualifications

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred.
• 3+ years of people leadership experience.
• Deep Marketo expertise required; Marketo Certified Expert strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic).
• Strong working knowledge of Salesforce.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic for multi-product campaigns.
• Experience building the automation behind cross-sell, multi-product, or ecosystem programs is strongly preferred.
• Working knowledge of email compliance and data governance standards.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Advanced familiarity with HTML/CSS; experience with Velocity scripting, webhooks, or APIs is a plus.
• Excellent project management skills.
• Comfortable operating in a fast-paced, high-growth, and evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.
• Salesforce Administrator certification is a strong plus.

Benefits

• Flexibility to work where/how you want within your country of employment.
• Continued investment in your professional development.
• Day 1 access to a robust health and wellness benefits package.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.

Compensation

The target base compensation for this position is $130,000 to $145,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise.