[Hiring] Senior Marketing Associate @The Legends Agency

Role Description

The Senior Marketing Associate will take ownership of how London's startups and scaleups discover and engage with the business, driving qualified enquiries through:

• Organic search
• AI search
• Paid advertising
• Office listings
• Content
• Outbound marketing

This is a hands-on position with direct accountability for lead generation and marketing performance. You will:

• Manage channels, evaluate results, identify opportunities, and make commercial decisions based on measurable outcomes.
• Work closely with the founders, developer, business development lead, external agencies, and partners.
• Oversee marketing execution, manage the marketing budget, and report weekly on lead sources, conversion performance, and opportunities for improvement.
• Independently execute marketing activities while determining what to automate, outsource, or delegate.

Qualifications

• Minimum 7 years of B2B marketing experience, including direct accountability for lead generation or sales pipeline targets.
• Proven hands-on experience managing SEO strategies and Google Ads campaigns independently.
• Experience working with UK companies and an understanding of how UK buyers research, evaluate, and make purchasing decisions.
• Strong commercial understanding of marketing's contribution to sales pipeline generation and revenue.
• Demonstrated ability to evaluate marketing channels based on qualified leads, conversions, and commercial outcomes.
• Excellent content writing and copywriting skills, with the ability to communicate clearly in plain English and maintain a consistent brand voice.
• Ability to review and improve AI-generated content rather than relying on unedited outputs.
• Experience using AI tools such as Claude, ChatGPT, or similar platforms in daily workflows.
• Ability to turn effective ideas and activities into repeatable processes.
• Strong analytical judgement and the ability to make independent decisions based on performance data.
• Comfortable taking direct ownership of marketing execution rather than managing a team.
• Ability to identify which activities should be completed independently, automated, outsourced, or delegated.
• Ability to communicate marketing decisions and performance clearly and concisely.
• Willingness to work remotely during UK business hours.

Requirements

• Own and prioritise the SEO strategy, determining which improvements and initiatives to implement in collaboration with the developer.
• Manage Google Ads and Microsoft Ads campaigns, including keyword selection, bidding, budgets, and landing page performance.
• Improve website enquiry forms and landing pages to increase lead conversion.
• Write and schedule LinkedIn content for the founders and company page.
• Respond to journalist enquiries to secure media coverage and backlinks.
• Build targeted prospecting and call lists.
• Take direct ownership of qualified lead generation targets.
• Identify, prioritise, and implement new marketing experiments.

Benefits

• Salary: R55,000 per month.
• Fully remote working arrangement from South Africa.
• Working hours: Monday to Friday, 09:00 – 17:30 UK time, including a 30-minute lunch break.
• Direct ownership of marketing targets, channels, and commercial decisions, with support from the founders.
• Opportunity to progress into senior leadership as the business grows.
• Ongoing investment in AI-related skills and development.
• Access to a marketing budget and the tools required to perform the role.
• Collaboration with a team operating across London and South Africa.
• Occasional video call appearances from the office dog.