[Hiring] Senior Marketing Analyst / Analytics Engineer @Rock-West

Role Description

We are seeking a hands-on, autonomous Marketing Analyst / Analytics Engineer to own our Single Source of Truth data infrastructure, full-funnel tracking, and multi-product analytics.

Location: Fully Remote (European Time Zone preferred)

Employment Type: Full-Time

Reports to: CMO

The Reality of the Role (Why this is unique)

• You will not be writing Jira tickets for a 10-person data engineering team.
• You are both the architect and the builder.
• You are equally comfortable writing complex SQL queries in ClickHouse, configuring dataLayer events in GTM, designing schemas in Metabase, and modeling unit economics across trading volume and Visa card transactions.
• You serve as the vital technical bridge connecting performance media buyers to back-office CRM and financial data.

What You Will Own & Build

• Visa Card Product Analytics & Lifecycle Tracking:
  • Build the end-to-end tracking pipeline for our Visa card program integrated into UpTrader CRM.
  • Monitor the full card adoption funnel: Trading Profit Milestone - Card Application - Issuance - Wallet Tokenization (Apple Pay / Google Pay) - First POS Spend.
  • Model cardholder unit economics: spend velocity, ATM vs. POS volume, interchange revenue, and the direct correlation between card ownership and trader retention.
• Custom Web & Form Tracking Architecture (GTM):
  • Audit, maintain, and enhance tracking across our custom frontend authorization and registration forms.
  • Maintain clean dataLayer event structures, custom JavaScript variables, and trigger logic within Google Tag Manager.
  • Ensure zero attribution loss and accurate parameter forwarding from initial ad click to CRM account creation.
• Paid Media Tracking & Infrastructure:
  • Collaborate directly with our in-house media buyers to prepare, QA, and validate tracking environments before major campaign launches.
  • Deploy and monitor server-side tracking pipelines.
  • Implement offline conversion feedback loops to train ad platform algorithms.
• Unified Cross-Platform Identity Stitching:
  • Build and maintain the unified data models in our ClickHouse DWH connecting various authentication and CRM systems.
• Full-Funnel Business Intelligence (Metabase):
  • Design, automate, and maintain operational and executive dashboards covering full funnel dynamics and cohort analytics.
  • Track360 affiliate ROI and partner performance.
• Lifecycle Automation Triggers (Customer.io):
  • Configure event pipelines and webhooks to trigger automated behavioral funnels.

Qualifications

• 3+ years of experience as a Marketing Analyst, Growth Data Analyst, or Analytics Engineer within FinTech, Neo-Banking, Crypto Card Programs, or Forex/CFD Brokerages.
• Understanding of Card / Payment Economics.
• Expertise in Google Tag Manager (GTM) & Web Analytics.
• Paid Media Tracking Mastery.
• Advanced SQL skills.
• Practical ELT/Pipeline Skills.
• Familiarity with Brokerage/FinTech Data.
• Extreme Ownership.
• Fluent Professional English.

Requirements

• 3+ years of experience as a Marketing Analyst, Growth Data Analyst, or Analytics Engineer within FinTech, Neo-Banking, Crypto Card Programs, or Forex/CFD Brokerages.
• Understanding of Card / Payment Economics.
• Expertise in Google Tag Manager (GTM) & Web Analytics.
• Paid Media Tracking Mastery.
• Advanced SQL skills.
• Practical ELT/Pipeline Skills.
• Familiarity with Brokerage/FinTech Data.
• Extreme Ownership.
• Fluent Professional English.

Benefits

• Real Operational Impact.
• 100% Remote & Agile work environment.
• Direct Access to Leadership.
• Competitive Package with performance incentives.