[Hiring] Senior Marketing Analyst @Xometry

Role Description

We are looking for a strategic Senior Marketing Analyst to join our growing data and analytics (DNA) team at Thomasnet.com and serve as the analytical engine behind our paid and owned marketing strategy. This role sits at the intersection of marketing performance, data engineering, and executive storytelling. You will own paid marketing analytics end-to-end:

• Building the data infrastructure that powers our reporting
• Running attribution analysis across channels
• Translating complex data into clear narratives that drive budget, strategy, and product decisions

Your work will directly influence how we allocate marketing spend, price our inventory, and grow revenue.

How You’ll Contribute:

• Paid Marketing Analytics
  • Own end-to-end analytics for paid channels: Google Ads, Microsoft Ads, and any emerging paid media — from impression to revenue attribution
  • Build and maintain attribution models and funnel reporting across paid and organic channels to measure true ROAS, CAC, and long-term LTV outcomes
  • Monitor campaign pacing, budget utilization, and performance against targets; surface anomalies and recommend actions in real time
• Insights & Storytelling
  • Transform raw marketing data into clear, executive-ready narratives — not just "what happened," but "why it happened" and "what we should do"
  • Develop weekly, monthly, and quarterly performance recaps for leadership that drive decisions, not just inform them
  • Proactively identify trends, risks, and opportunities across marketing channels and synthesize them into a point of view — with a recommendation
  • Partner with the marketing and sales teams to answer the "so what" behind every metric
• Analytics Engineering
  • Build and maintain robust data models in Snowflake (SQL, dbt, or similar) integrating data from Google Ads, Microsoft Ads, Segment, Salesforce, Iterable, and ad servers
  • Manage and improve reverse-ETL pipelines that feed performance data back into operational tools (Google Ads API, campaign management platforms)
  • Create and own Looker dashboards aligned to marketing KPIs, campaign health, and revenue forecasting
• Testing & Experimentation
  • Design and analyze A/B tests for paid campaigns, landing pages, and yield strategies; translate statistical results into plain-language recommendations
  • Support channel-level experiments: bid strategies, audience segmentation, creative performance

Qualifications

• 5+ years in marketing analytics, growth analytics, or a closely related field — ideally in a marketplace, B2B SaaS, AdTech, or lead-gen environment
• Demonstrated experience owning paid marketing analytics (Google Ads, Microsoft Ads, Meta)
• Track record of producing analysis that changed a decision

Requirements

• Expert-level SQL; strong Python for data manipulation and analysis
• Hands-on with Snowflake and dbt (or equivalent modern data stack)
• Proficient in Looker (or Tableau/similar)
• Familiarity with Google Ads API, Microsoft Ads API, Segment event tracking, and CRM data (Salesforce, HubSpot)

Bonus:

• Experience with ad servers or yield platforms (Kevel, Placements.io)

Communication & Storytelling

• Exceptional written and verbal communication
• Ability to structure ambiguous problems, frame a hypothesis, and present findings with confidence
• Comfort presenting to senior stakeholders

Domain Knowledge

• Deep understanding of paid marketing KPIs: ROAS, CPC, CPL, impression share, quality score, attribution windows
• Familiarity with marketing attribution methodologies (last-click, data-driven, multi-touch)
• Understanding of lead funnels from impression through conversion and renewal

Company Description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

For over 125 years, Thomas has been the definitive resource for industrial buyers and suppliers across North America. Today, thomasnet.com is the leading digital platform for industrial product discovery and supplier selection connecting more than 1.4 million active buyers including engineers, procurement managers, and MRO professionals with over 500,000 North American manufacturers and distributors across 70,000 product categories.