[Hiring] Senior Marketing Account Manager @ICF

Role Description

Ready to make a difference? If you’re passionate about marketing and ready to level up, you’ll thrive on our team. Our award-winning Energy Marketing Team is growing, and we’re looking for a Senior Marketing Manager who’s eager to learn, lead, and build a long-term career.

In this Senior Marketing Manager role, you’ll lead the planning, development, and launch of marketing and advertising strategies that advance our energy-efficiency work with Southern California-based clients. Every day, you’ll help clients and communities use less energy, save money, and protect the environment—by building, executing, and continuously improving marketing and outreach initiatives.

What you’ll do:

• Lead marketing and advertising for energy-efficiency program clients in Southern California.
• Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
• Collaborate with colleagues to identify and pursue business-growth opportunities—shaping growth strategies, marketing to prospective clients, and responding to RFPs.
• Team with our Creative Studio to produce standout marketing materials, including advertising campaigns, point-of-purchase materials, websites, direct mail, brochures, incentive application forms, email campaigns, video, print, outdoor, and more.
• Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns—coordinating integrated outreach across broadcast, print, online, social media, events, and more.
• Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.
• Own project budgets and revenue forecasts, and manage budgets throughout delivery.
• Deliver monthly reporting on marketing program activities and results.
• Travel: Local travel for client meetings required, other travel less than 25%.

Qualifications

• Bachelor’s degree in communications, marketing, advertising, or a related field (or applicants can substitute one year of related experience for one year of education).
• 8+ years of experience in marketing, advertising, social marketing, or a related field, particularly experience in marketing or account work at an advertising agency (or similar). Experience in energy, environment, utilities, and/or government is preferred.
• Knowledge of and experience in marketing to Southern California residents and businesses.

Requirements

• Experience supporting or working with sales and program teams and driving results.
• Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives.
• Experience working in a multitasking environment.
• Experience using content management systems (CMS) and email management systems.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Benefits

• Quality of life: Flexible workplace arrangements; work-life balance.
• Investment in the community: Donation matching; volunteer opportunities.
• Investment in you: Tuition reimbursement; access to professional development resources; 401(k) matching; Employee Stock Purchase Plan.
• And many more (ask your recruiter for details!).