[Hiring] Senior Market Manager - National Internet 1:1 @TELUS

Role Description

Join our team and what we'll accomplish together. We're seeking a visionary strategist and execution leader to own all Internet Acquisition 1:1 campaign strategy and execution within the East region including email, SMS, push notifications and direct messaging channels. This is a temporary 12 month role providing strategic leadership during a critical growth phase. In this pivotal role, you'll evolve and elevate our National Internet personalization capabilities, developing sophisticated acquisition strategies that push the boundaries of what's possible in 1:1 marketing—delivering the right message to the right customer at the right time with precision.

• Own the full quarterly initiative roadmap.
• Serve as the central intake point for campaign concepts across the business.
• Lead the development of strategic targeting that sets the standard for 1:1 excellence across the Internet portfolio.
• Drive innovation while ensuring flawless execution and measurable performance improvements.
• Actively partner with cross-functional teams and your counterpart in the West to continuously elevate regional performance.
• Have full autonomy to shape strategy, drive innovation, and build momentum.

Reporting to the Manager, Internet Go-to-Market, we're looking for a creative problem-solver who excels at turning complex opportunities into practical solutions, drives buy-in across diverse stakeholders, and thrives on orchestrating complexity to deliver results.

Qualifications

• 5-7 years of marketing execution, campaign management, or go-to-market strategy experience in telecommunications or technology.
• Deep experience in 1:1 marketing strategies and customer journey management with a customer-first approach.
• Proven success in campaign portfolio management, cross-functional execution, and strategic roadmap development.
• Experience translating business briefs into fully executable campaign plans with data and creative components.
• Familiarity with data visualization tools (Tableau, Domo) and Google Suite (Slides, Sheets).
• Strong understanding of Internet products, acquisition marketing, and customer segmentation.

Requirements

• Build, maintain, and socialize the full quarterly 1:1 initiative roadmap for Internet Acquisition within the East region.
• Apply clear prioritization criteria to align roadmap with quarterly acquisition targets.
• Secure buy-in and resourcing from Communications & Personalization teams to ensure reliable execution and delivery.
• Drive execution of the approved roadmap by aligning priorities with National Internet Marketing Managers within your region.
• Establish clear execution sequencing and accountability to ensure timely delivery to achieve quarterly order targets.
• Support National Internet Marketing Managers with strategic guidance, data briefs, and creative direction to enable successful campaign deployment.
• Monitor execution progress, identify barriers, and take action to keep initiatives on track.
• Serve as the single intake point for new 1:1 campaign concepts from across the business and other business stakeholders.
• Triage incoming concepts to assess strategic fit, sizing, and prioritization.
• Support sizing and data sourcing for new campaign concepts.
• Define clear prioritization criteria and structure concepts into comprehensive, strategic proposals.
• Translate complex opportunities into practical, strategically sound campaign concepts.
• Develop sophisticated acquisition campaign strategies that leverage advanced segmentation, behavioral triggers, and predictive analytics.
• Unlock scalable growth across the full regional Internet Acquisition 1:1 portfolio.
• Design test-and-learn strategies to validate hypotheses and identify opportunities for innovation before scaling.
• Own the development of strategic data briefs for major strategic initiatives and flagship campaigns.
• Brief MarComm on creative strategy and provide feedback to ensure executions align with the campaign brief.
• Support National Internet Marketing Managers with data brief requirements for campaigns.
• Maximize 1:1 campaign coverage and personalization through strategic design.
• Own full regional Internet Acquisition 1:1 portfolio reporting—analyzing performance across all campaigns.
• Build comprehensive reporting on campaign performance and optimization impact.
• Drive continuous optimization across the entire portfolio using data and insights to improve key metrics.
• Identify what worked, what didn't, and develop actionable improvement plans.
• Surface learnings and best practices to elevate 1:1 capabilities across the team.
• Actively partner with your counterpart in the West to share learnings, test results, and winning strategies.
• Collaborate to identify scalable approaches and accelerate performance improvement across both regions.
• Champion a culture of continuous learning and regional excellence.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours and remote work options.
• Professional development opportunities.
• Generous vacation and paid time off policies.