Role Description
Medtronic is seeking a dynamic and strategic Senior Market Development Manager to join our Surgical business unit. This individual contributor role, reporting to the US Marketing Director, is pivotal in driving the marketing strategy for specific surgical specialties, managing clinical claims, and promoting clinical evidence to maximize the impact and market penetration of our Surgical products. The ideal candidate will have a thorough understanding of the surgical and medical landscape, coupled with a proven track record in strategic marketing and evidence-based promotion.
A Day in the Life
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Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level.
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Support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses.
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Implement regional segmentation strategies and develop regional targeting to identify, prioritize, and capture new opportunities for field sales and account-based marketing.
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Work closely with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US.
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Foster strong relationships with customers, society partners, and Key Opinion Leaders.
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Monitor competitor activity and develop deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives.
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In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization.
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Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers, and decision-makers.
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In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics.
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Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness.
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Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities.
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US domestic travel of at least 40-50%.
Qualifications
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Bachelorβs degree and a minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.
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Experience in the Hernia space highly preferred, including Hernia sales or marketing.
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Previous experience in sales or marketing for products in highly competitive, saturated markets.
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Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives.
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Ability to build rapport and credibility with customers, field sales, and internal partners.
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Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager.
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For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. Β§ 214.2(h)(4)(iii)(A) is required.
Requirements
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Physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile, interact with a computer, and communicate with peers and co-workers.
Benefits
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Competitive Salary and flexible Benefits Package.
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A commitment to our employees lives at the core of our values.
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Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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Salary ranges for U.S (excl. PR) locations (USD): $127,200.00 - $190,800.00.
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Eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
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Eligible for a Sales Incentive Plan (SIP), providing the opportunity to earn significant incentive compensation for achieving or exceeding goals.
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Health, Dental and vision insurance.
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Health Savings Account.
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Healthcare Flexible Spending Account.
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Life insurance, Long-term disability leave.
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Dependent daycare spending account.
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Tuition assistance/reimbursement.
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Incentive plans, 401(k) plan plus employer contribution and match.
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Short-term disability.
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Paid time off.
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Paid holidays.
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Employee Stock Purchase Plan.
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Employee Assistance Program.
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Non-qualified Retirement Plan Supplement (subject to IRS earning minimums).
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Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).