[Hiring] Senior Manager, TikTok Shop @Comfrt

Role Description

Comfrt is scaling its social commerce engine internationally, and we are looking for a strategic leader to build our TikTok Shop channel across the UK and beyond. This is not an execution-only role—it is a strategic partnership opportunity. As Senior Manager of TikTok Shop for UK & beyond, you will report to our Sr. Director of Social Commerce, own full P&L accountability for the channel in these regions, and operate as her strategic peer in building a repeatable, profitable international playbook.

You will manage the International, with a focus on UK strategy and get us ready for growth:

• Shop operations
• Affiliate ecosystem
• Live shopping programming with creative agencies
• Regulatory compliance
• Team capability

You will be the strategic voice for these markets at the table with TikTok UK, identifying market opportunities and mentoring the team as we scale. This role demands someone who can think strategically about market dynamics while staying hands-on enough to drive execution.

What You Will Own

• P&L ownership for TikTok Shop UK & Other regions as we expand—Own revenue targets, profitability, and strategic allocation across both markets.
• Strategic shop operations and market leadership—Lead shop strategy in Seller Center: product localization, promotional calendar, shop health optimization, and regulatory compliance.
• TikTok UK partnership leadership—Be Comfrt priority contact with TikTok UK, own relationship building, negotiate on platform features and commercial terms.
• Affiliate ecosystem strategy and scaling—Design and build the affiliate program for UK/EU from first principles.
• Live shopping strategy and agency partnerships—Own the live shopping roadmap and partner selection.
• Performance analytics and continuous optimization—Own weekly and monthly reporting on GMV, affiliate performance, content metrics, and live event results.
• Expansion and opportunity identification—Proactively identify market gaps, emerging creator trends, product-market fit opportunities, and new revenue streams.
• Team leadership and capability building—Build and mentor the team supporting operations.
• Strategic cross-market alignment with US team—Partner closely with the US TikTok Shop leader on product strategy and best practice sharing.
• Cross-functional leadership and stakeholder management—Partner with Paid Media, Operations, Merchandise, Finance, Customer Success, and Legal to align decisions.

Qualifications

• 4-6 years of proven leadership experience scaling social commerce, affiliate, or marketplace channels.
• Deep operational expertise in TikTok Shop or equivalent short-form creator commerce platforms.
• Track record of building and scaling affiliate or creator networks from early stage or new markets.
• Demonstrated ability managing agency partnerships at a strategic level.
• Experience leading teams or mentoring functional leaders.
• Strategic thinker who operates hands-on.
• Strong data literacy and analytical mindset.
• Excellent communication and influencing skills.
• International mindset and cultural fluency.
• Entrepreneurial bias and scrappy mindset.
• Collaborative leadership.

Benefits

• True strategic ownership—lead the international strategy for this channel.
• Partnership with senior leadership—report to our Sr. Director of Social Commerce.
• Build something from zero—lead an international market expansion from early stage.
• High-impact, fast-moving environment.
• Competitive compensation with meaningful upside tied to channel growth.
• Collaboration with top-tier partners.
• Flexible work environment, UK-based role with remote-friendly options.
• Career growth opportunity—this is a launching pad for future commercial leadership roles within Comfrt.

Interested?

Apply and share a brief note on your track record scaling social commerce or affiliate channels, and a specific example of a channel you built or scaled—what you found, how you scaled it, and the results. Tell us what excites you about this opportunity.

Comfrt is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.