[Hiring] Senior Manager, Social Media and Content Marketing @MinIO

Role Description

We are looking for a Senior Manager, Content & Social Marketing who is equally at home architecting a six-month content strategy and rolling up their sleeves to draft a blog post, write a video script, or redesign how we show up on LinkedIn. This is a builder role: you will own MinIO's content and social presence end-to-end, setting direction, creating the work, measuring outcomes, and iterating fast.

You are a strong writer and editor who can translate deeply technical concepts — object storage, AI pipelines, distributed systems and infrastructure — into narratives that are clear, compelling, and credible to a technical audience. You are also a skilled operator who can manage a content calendar, a lean budget, a small toolkit of AI-assisted tools, and a measurement framework that ties every initiative back to business impact.

What You Will Do:

• Content Strategy & Narrative Development:
  • Develop and own a comprehensive content marketing strategy that aligns with MinIO's corporate brand and AI-centric company narrative.
  • Translate deeply technical concepts into compelling storylines.
  • Create, maintain and drive an editorial calendar that delivers consistent, high-quality content.
  • Leverage AI tools thoughtfully across the full content workflow.
• Content Creation & Execution:
  • Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets.
  • Serve as a strong in-house writer and editor with sharp attention to detail.
  • Partner with communications, product marketing, and sales to translate cross-functional priorities into content.
  • Proactively develop differentiated blog and content strategies for product launches and major announcements.
• Social Media Leadership:
  • Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels.
  • Develop platform-specific organic and paid content strategies.
  • Transform MinIO's employee advocacy program.
  • Own and optimize executive advocacy across social platforms.
  • Monitor social media trends, platform changes, and brand mentions.
• Newsletter as Community & Advocacy Engine:
  • Transform the MinIO newsletter from an information vehicle into a growth mechanism.
  • Design the newsletter experience around the reader.
• GEO, SEO & Owned Channel Optimization:
  • Lead MinIO's generative engine optimization (GEO) and search engine optimization (SEO) efforts.
  • Build and maintain a framework for optimizing content discoverability.
  • Collaborate with the communications team on an integrated plan.
• Analytics, Budget & Performance Measurement:
  • Establish and own the KPIs and measurement system for content, social, and AI search visibility.
  • Manage a content and social budget with discipline.
  • Provide regular reporting and data-driven insights.
  • Continuously optimize strategies based on performance data.
• Cross-Functional Collaboration & Internal Visibility:
  • Act as a spirited collaborator who plans, executes, measures, and communicates.
  • Partner closely with communications, product marketing, brand, and sales teams.
  • Champion the content and social function internally.

Qualifications

• 7+ years in content marketing and social media management in a high-growth B2B technology, AI, or infrastructure software environment.
• A true builder: equally strong as strategist and executor.
• Exceptional writer and editor who can translate complex technical concepts into narratives.
• Deep hands-on experience across LinkedIn, X, and YouTube.
• Strong working knowledge of GEO and SEO best practices.
• Familiarity with AI, cloud computing, data infrastructure, or storage technologies.
• Sound judgment, strong project management instincts, and a collaborative attitude.

Requirements

• Proven track record of scaling content programs.
• Strong attention to detail is non-negotiable.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• 401K with 3% Contribution
• Pre-IPO Stock Options
• At least 12 Public Holidays
• Flexible Time Off
• Equal Opportunity Policy (EEO)