Role Description
Nebius is looking for a seasoned digital marketer to own our global SEO and Generative Engine Optimization (GEO) strategy end to end. This is not a coordination-only role: you will set the strategy, build the measurement framework, identify the highest-value opportunities, translate insight into clear recommendations, and drive implementation with content, web, product marketing, engineering, and analytics partners.
You will be the companyโs subject-matter expert for how Nebius is discovered, understood, cited, and selected across traditional search engines and AI-powered answer experiences.
The right person has already built and scaled an organic growth program, can point to measurable commercial outcomes, and is comfortable operating independently from day one in a fast-moving global environment.
Youโre welcome to work remotely in the United States.
Your responsibilities will include:
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Set the GEO/AIO strategy and drive execution.
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Define priority topics and target LLMs, and develop tailored content, citation and authority-building tactics to grow Nebiusโs visibility, prominence and share of voice in AI-generated answers.
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Set the SEO strategy and drive execution.
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Define priority keywords and search terms, and lead technical SEO, on page optimization to achieve and sustain top organic search rankings.
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Turn analytics into action.
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Create a unified measurement framework and dashboards covering organic visibility, non-branded demand, rankings, traffic quality, engagement, conversions, pipeline influence, share of voice, AI citations, referral traffic, and content performance.
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Find and scale winning themes.
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Use search, audience, competitive, conversion, and AI visibility data to identify topics where Nebius can win.
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Translate those insights into prioritized content recommendations, briefs, refresh plans, and scalable programs for content owners.
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Optimize content directly when needed.
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Audit and improve existing pages for intent, information architecture, clarity, internal linking, metadata, structured data, conversion paths, and retrievability by search engines and large language models.
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Lead technical web optimization.
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Partner with web and engineering teams on crawlability, indexation, rendering, performance, internationalization, schema, migrations, site architecture, redirects, canonicalization, and other technical foundations.
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Build GEO and AEO capability.
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Define how Nebius measures and improves presence across AI assistants and answer engines.
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Test the content formats, source signals, structured information, digital PR, and authority patterns most likely to earn accurate citations and recommendations.
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Run an experimentation program.
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Design and evaluate tests across templates, page structures, content formats, calls to action, internal links, and conversion journeys; turn results into repeatable playbooks.
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Build an AI-native operating model.
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Use and, where valuable, build AI agents to automate repeatable research, monitoring, analysis, content briefing, quality assurance, and optimization tasks, improving speed and scale without lowering editorial or analytical standards.
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Create operating discipline.
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Establish prioritization, governance, documentation, editorial standards, reporting cadences, and quality checks that make organic growth a durable cross-functional capability.
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Advise senior stakeholders.
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Communicate opportunities, trade-offs, progress, and business impact clearly to marketing and company leadership; challenge assumptions with evidence and make decisive recommendations.
Qualifications
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8+ years of experience in SEO, organic growth, web strategy, content strategy, or a closely related digital marketing discipline, including significant end-to-end ownership.
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A proven record of building or transforming an SEO program at scale, with concrete examples of impact on qualified traffic, conversions, revenue, pipeline, or another business outcome.
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Hands-on experience across technical SEO, content-led growth, on-page optimization, keyword and audience research, competitive analysis, information architecture, structured data, and site migrations.
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Practical experience with GEO, AEO, AI-search visibility, or content programs designed to earn citations and recommendations in tools such as ChatGPT, Gemini, Perplexity, or comparable experiences.
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Advanced analytical capability: you can build useful dashboards, distinguish signal from noise, diagnose performance changes, size opportunities, and make recommendations that teams can act on.
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Hands-on experience with modern SEO and GEO platforms.
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Strong commercial judgment and the ability to connect organic visibility to audience quality, conversion, demand generation, and revenue, not just vanity metrics.
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Demonstrated success working with writers and content owners: developing briefs, editing or optimizing copy, establishing standards, and scaling repeatable content programs without becoming a bottleneck.
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Confidence partnering with web developers, engineers, UX, product marketers, demand generation, communications, and analytics teams.
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Excellent written and verbal communication, including the ability to make complex findings clear to both specialists and executives.
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High autonomy, sound prioritization, and a bias for action.
Requirements
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Experience in fast-growing B2B technology, cloud infrastructure, AI, developer platforms, enterprise software, or another complex technical category.
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Ownership of a global program.
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Experience with digital PR, link earning, brand/entity authority, or off-site signals that improve both search performance and AI discoverability.
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Working knowledge of CRO, UX research, paid-search insights, and full-funnel measurement.
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Experience with Profound or GrowthX, or comparable platforms for AI-search intelligence, content operations, monitoring, and optimization.
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Familiarity with platforms such as Google Search Console, GA4, Semrush, Ahrefs, Conductor, Screaming Frog, Looker Studio, and emerging AI-visibility tools.
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A strong track record of optimizing your own workload by building and orchestrating AI agents, automations, or custom workflows, while applying appropriate human review, governance, and quality controls.
Benefits
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Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.
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401(k) plan: Up to 4% company match with immediate vesting.
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Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
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Remote work reimbursement: Up to $85/month for mobile and internet.
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Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.