[Hiring] Senior Manager - Retail Media & Merchandising @The Kraft Heinz Company

Role Description

The Senior Manager, Amazon Media & Merchandising is responsible for accelerating eCommerce growth by integrating best-in-class digital media strategy with best-in-class digital shelf execution across Amazon. This role owns the end-to-end connection between traffic generation, conversion optimization, and content excellence—ensuring that every dollar invested in media translates into measurable sales impact. As a key leader within the eCommerce organization, this role drives both short-term performance and long-term capability building in a highly dynamic retail environment.

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth.
• Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution.
• Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans.
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics.
• Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion.
• Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments).
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency.
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC).
• Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management.
• Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs.

Qualifications

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience.
• Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization.
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis.
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers.
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners.
• Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards.
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth.
• Strong strategic thinking combined with hands-on execution capability in a fast-paced environment.
• Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations.
• Experience building capabilities, processes, and ways of working that scale across an organization.
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance).

Requirements

• This position is considered a remote-based role that can be performed from a home office.
• This role requires work on a salaried, exempt schedule to best execute against customer and internal expectations.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs.
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability.