[Hiring] Senior Manager, Public Sector Marketing @DailyPay
Mar 17, 2025 - DailyPay is hiring a remote Senior Manager, Public Sector Marketing. 💸 Salary: $135,000 - $195,000 usd. 📍Location: USA.
Role Description
Reporting to the Leader of Public Sector Marketing, the Sr. Manager, Public Sector Marketing will be responsible for the integrated marketing strategy for DailyPay’s State, Local and Education (SLED) business segment. You will own partnering with business segment leaders and our sales organization to design and execute full-funnel demand generation programs to meet pipeline targets, leveraging inbound strategies as well as ABM tactics across target states and accounts.
- Develop the demand generation strategy and plan to support key marketing business objectives for SLED to meet target KPIs, working with stakeholders to develop requirements and engaging with cross-functional teams for execution
- Collaborate with channel partner managers on channel marketing strategy to scale reach and lead volume through digital campaigns, ABM and events
- Work cross-functionally with key stakeholders (Sales, Revenue Marketing, Product Marketing, Studio, Mkt Program Leads) on campaign GTM strategy, and manage regular check-in
- Serve as subject matter expert for SLED marketing, representing marketing to ensure audiences and marketing strategies are properly reflected
- Create customized content: Work with stakeholders to craft a compelling content and messaging strategy that’s tailored to the SLED industry and trends. Partner with product marketing and the DailyPay studio team to build and publish content for the appropriate audience and marketing channel
- Measure ROI: Compile and analyze plan performance and results. Adjust programs/strategies using data and sales feedback to meet target KPIs
- Manage budget: Adhere to agreed marketing budget, track all vendor invoices and align with finance
Qualifications
- Bachelor's Degree or equivalent experience
- 5-7 years of Public Sector marketing experience or related discipline, in a scaling team environment
- An entrepreneurial attitude
- Excellent time management and project management skills
- Experience with marketing strategic planning & execution
- Demonstrated communication & critical thinking skills
- Fiercely collaborative, unapologetically competitive
- Experience using ABM, digital and email marketing tools
- Experience executing digital media campaigns
Requirements
- Public Sector Go-to-Market Strategy & Planning (SLED experience preferred)
- SaaS & Recurring Revenue Marketing
- Ecosystem & Partner Marketing
- Demand Generation/Lifecycle Marketing
- Field/Account Based Marketing
- Digital & Paid Media Marketing
- Direct & Indirect Routes-to-Market
- Metrics/Reporting/Analysis
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$135,000 - $195,000 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
