[Hiring] Senior Manager, PPC Marketing @Certus

Role Description

This is the senior operator and senior leader of Certus's PPC function. You own performance across a multi-brand, multi-vertical portfolio, and you lead a team of six PPC managers across three levels of seniority. The Director of Digital Marketing sets the vision and the where-next; you make sure the function actually gets there, with coherence, accountability, and craft.

• Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend, with that figure expected to grow.
• Several verticals operate in regulated industries, shaping everything from claim language to landing page strategy.
• Operate at the strategy table, lead and develop people, and step in to execute at the platform level when necessary.
• Act as the connective tissue between vision and execution, and between your team's day-to-day reality and leadership's strategic intent.

Performance Mandate

• Fully accountable for the performance of the PPC function: Profit, revenue, ROAS, and pacing across all verticals and brands.
• Budget allocation and forecasting at the vertical level.
• Channel innovation: new campaign types, platform features, AI-enabled testing, automation.
• Vertical-specific playbooks built in partnership with Product, PMM, SEO, Social, CRM, and Analytics.
• QA, governance, and measurement integrity that protect spend and brand standards.
• Executive reporting that ties PPC results to business outcomes, not just channel metrics.

Technical and Strategic Depth

• Expertise across the full PPC stack: account architecture, bidding strategy, audience design, creative testing, attribution, cross-channel integration, and platform-level mechanics on Google Ads, Microsoft Ads, and adjacent platforms.
• Ability to articulate a campaign-level vision and work directly in the platform.
• Think in systems and actively shape integration with SEO, paid social, lifecycle, and product.
• Data agility is foundational; the team works in Python regularly to pull, shape, and analyze data.
• Internal Confluence-based training path available to build data capability quickly.

Leading the Team

• Lead six PPC managers spanning three levels, developing strategic thinkers.
• Coach as much as you manage; each direct report should be visibly developing under you.
• Know each person's aspirations and actively help build the path forward.
• Familiarity with routines, platforms, dashboards, and process details to support the team effectively.

Coherence and Alignment Across Levels

• Ensure alignment cascades cleanly from organization to Director to managers to ICs.
• Address drift early and translate strategic intent into role clarity and priorities.
• Bring structure where there's ambiguity, improving operating standards, testing frameworks, and communication norms.

Qualifications

• 7+ years in digital marketing, with at least 3 years leading PPC teams.
• Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale.
• Experience marketing to B2B audiences, ideally alongside B2C.
• Comfort operating in regulated industries, where compliance shapes campaign and creative possibilities.
• Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution.
• Strong analytical foundation: Excel and Sheets fluency required; Python proficiency expected.
• Track record of building and developing PPC managers, not just specialists.
• Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix.
• Proven project management and operational discipline.

What Success Looks Like

• In your first 90 days: Understand each vertical’s performance drivers and constraints; establish trust, clear priorities, and strong operating rhythms; identify and address key gaps in performance and alignment.
• Within 6 months: Performance is stable and improving; clear vertical strategies and testing frameworks are in place; team operates with greater consistency, ownership, and rigor.
• Within 12 months: PPC function runs as a high-performing, scalable system; forecasting, budgeting, and reporting are accurate and tied to business outcomes; innovation and cross-functional alignment are embedded.

Benefits

• This is a fully remote position.
• Candidates must live in the East Coast time zone and be able to work without sponsorship.
• Starting base pay between $125,000 - $135,000 per year.
• Eligible for up to a 10% annual performance bonus.

EEO Statement

Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.