[Hiring] Senior Manager, Paid Search @Tinuiti

Role Description

As the Senior Manager, Paid Search you will:

• Client Management & Leadership:
  • Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
  • Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
• Client Onboarding & Transitions:
  • Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
• Team Leadership and Development:
  • Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
  • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks.
  • Conduct weekly 1:1 meetings to offer ongoing support.
  • Ensure adherence to scorecard tasks and effectively manage client relationships.
  • Deliver best-in-class products, foster team building, and facilitate career growth through clear goal-setting, feedback loops, and educational development.
  • Maintain certifications and stay updated on industry trends and best practices through continuous learning initiatives.
• Business Acumen and Financial KPIs:
  • Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
• Innovation and Thought Leadership:
  • Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
• Client Education:
  • Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
• Industry Expertise:
  • Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
• Cross Channel Collaboration:
  • Ensure frequent internal communication and integration with other channel leaders working on the same client.
  • Enable each team member to identify how other channel activity is impacting theirs and partner to determine the appropriate next steps to maximize the broader picture.

Qualifications

• 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more.
• 2-3 years of team management experience preferred.
• Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices.
• Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.).
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint.
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Requirements

• The hiring salary range for this role is $105,000 - $125,000.
• We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
• Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.
• We will provide more information on our benefits, incentive pay, and equity upon request.
• Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.
• FLSA Classification: Exempt.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.