[Hiring] Senior Manager of Webinars and Events @The Princeton Review

Role Description

The Senior Manager, Webinars and Events is responsible for developing and executing a comprehensive institutional webinar and event strategy that drives lead generation, sales pipeline growth, customer engagement, brand awareness, and thought leadership across the Tutor.com and The Princeton Review Institutional businesses.

This highly visible role owns the strategy, planning, execution, and optimization of webinars, trade shows, conferences, events, and virtual experiences and plays a critical role in generating demand, supporting revenue growth, strengthening customer relationships, and showcasing the efficacy and impact of the company’s products and services.

Working closely with departments across the company, including Sales, Customer Success, Product and Marketing, this role ensures all events are fully integrated into demand generation efforts, marketing automation systems, lead management processes, attribution models, and reporting frameworks.

The ideal candidate is a strategic marketer and experienced webinar and event leader with a strong understanding of B2B lead generation, event ROI measurement, thought leadership programming, and cross-functional collaboration. Travel is required.

Qualifications

• Bachelor's degree in Marketing, Event Management, Business Administration or a related field.
• 5–7+ years of experience in event marketing, webinar management, conference planning, trade show management, demand generation, or integrated marketing.
• Demonstrated success developing and executing event programs that drive qualified leads, pipeline growth, and measurable business results.
• Experience planning and managing both virtual and in-person events.
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
• Experience managing budgets, forecasting expenses, and negotiating vendor contracts.
• Strong understanding of B2B marketing, lead generation, account-based marketing, and sales enablement.
• Experience partnering with Sales, Customer Success, Product, and Marketing.
• Experience measuring event performance through CRM, marketing automation, attribution, and reporting tools.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Ability to work independently in a fast-paced, remote environment.
• Ability to establish and achieve long-term strategic goals while maintaining exceptional attention to detail.
• Ability to effectively collaborate and partner with stakeholders across the company.
• Willingness to travel approximately 15–25% of the time, including occasional evenings and weekends.

Requirements

• Experience in education technology, K–12 or Higher Education.
• Experience with Salesforce/Pardot or similar CRM and marketing automation platforms.
• Experience with Zoom or similar webinar technologies.
• Experience measuring marketing attribution, pipeline influence, and event-generated revenue.
• Experience developing thought leadership initiatives and customer advocacy programs.

Benefits

• Competitive salary which commensurates with experience and skills.
• US Pay Range: $90,000 - $100,000 USD.