[Hiring] Senior Manager of Provider Brand and Integrated Marketing @BetterHelp

Role Description

As the Senior Manager, Provider Brand and Integrated Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. This is a highly strategic role with end-to-end ownership of how BetterHelp shows up to providers.

• Serve as the single-threaded marketing owner for the provider audience.
• Define and scale the provider marketing strategy to drive acquisition, engagement, and long-term provider value.
• Play a critical part in advancing key company priorities, including insurance adoption.
• Operate as the primary marketing partner to cross-functional teams shaping the provider experience.

Qualifications

• Strategic, highly autonomous marketing leader.
• Deep experience in healthcare or provider-focused marketing.
• Strong understanding of how to engage professional audiences such as therapists, clinicians, or other licensed providers.
• Comfortable setting strategy, driving execution, and influencing stakeholders across the organization.

Requirements

• 10+ years of experience in brand or integrated marketing.
• Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred).
• Proven track record of executing multi-channel marketing campaigns and programs.
• Strong understanding of audience segmentation, messaging, and positioning.
• Experience working with or translating insights and strategy into execution.
• Analytical mindset with the ability to measure performance and optimize campaigns.
• Strong cross-functional collaboration and stakeholder management skills.
• Ability to operate in a fast-paced environment and manage multiple priorities.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company.
• Competitive compensation.
• Holistic perks program (including free therapy, employee wellness, and more).
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching contribution.
• The chance to build something that changes lives – and that people love.
• Any piece of hardware or software that will make you happy and productive.
• An awesome community of co-workers.