[Hiring] Senior Manager of Content Strategy @R1 RCM

Role Description

As our Senior Manager of Content Strategy, you will lead the development and orchestration of our content narrative across channels and funnel stages. This role will play a critical part in ensuring our narrative aligns with company messaging, supports an integrated marketing approach, and drives meaningful engagement across the full buyer journey. A primary objective will be to strategically drive content that establishes R1 as a technology leader in healthcare as we build a new category: the revenue operating system.

Here’s what you will be responsible for as a Senior Manager of Content Strategy:

• Narrative & Messaging Leadership
  • Own and operationalize the company’s content narrative, ensuring alignment with core messaging pillars, positioning, and strategic priorities.
  • Translate high-level strategy into clear content frameworks, themes, and storylines that resonate with target audiences.
  • Drive content as a strategic value lever, using it to define and own the new category we are creating: the revenue operating system.
  • Oversee thought leadership efforts to ensure consistency, clarity, and differentiation across all major content initiatives.
• Integrated Content Strategy & Cross-Functional Partnership
  • Partner with Demand Generation, Product Marketing, PR/Communications, Events, and Digital teams to develop an editorial calendar and integrated content plans that support campaigns and business goals.
  • Partner with key internal stakeholders to elevate executive positioning, including developing leadership narratives, POVs, and signature stories for key moments.
  • Work in conjunction with the team leader on primary industry research initiatives, including creating a content strategy that promotes the findings across channels and strengthens R1’s reputation as a thought leader.
  • Ensure content strategies support all stages of the buyer journey, from awareness through decision and expansion.
  • Influence campaign planning by identifying anchor content opportunities that can serve as the backbone for cross-channel activation.
  • Serve as a central point of connection between strategy and execution across teams.
• Content Asset Management & Scale
  • Own the content asset lifecycle from a strategic perspective, overseeing ideation and guiding reuse, while collaborating with team members on distribution and promotion.
  • Analyze LLM search performance to identify content needs, including creation of new pieces and strategic revisions to existing content, to optimize R1’s presence and ranking.
  • Drive a scalable content model by identifying appropriate derivative assets (e.g., briefs, blogs, infographics, sales enablement, webinars) from anchor pieces such as reports, whitepapers, or research studies.
  • Establish best practices for content reuse, optimization, and ongoing value extraction.
• Performance Optimization
  • Identify opportunities to improve content effectiveness to drive increased share of search and shift in brand perception from services-led to systems-led.
  • Use performance insights to refine content strategy, asset mix, and distribution approaches over time.
  • Identify gaps in the content ecosystem and recommend strategic solutions.

Qualifications

• 8–12+ years of experience in content strategy, thought leadership, or editorial leadership within a B2B marketing organization.
• Proven experience developing and scaling content narratives tied to business strategy and messaging pillars.
• Strong cross-functional leadership skills with experience influencing without direct authority.
• Demonstrated ability to manage complex content portfolios and scale output through modular and derivative assets.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Requirements

• Strategic, structured thinker who can bring clarity to complex ideas.
• Proactive leader who can establish direction, structure, and standards from the outset.
• Highly collaborative partner comfortable working across marketing disciplines and with senior stakeholders.
• Comfortable balancing creativity with process, governance, and operational rigor.
• Adept at tailoring narratives for different audiences, channels, and funnel stages.

Benefits

• Base pay range is $100,838.24 - $130,765.22 per year.
• Eligible to participate in our annual bonus plan at a target of 10.00%.
• Opportunity to constantly learn, collaborate across groups, and explore new paths for your career.
• Competitive benefits package.