[Hiring] Senior Manager, Medical Education Brand Strategy and Communications @Zimmer, Inc.

Role Description

The Senior Manager, Medical Education Brand Strategy & Communications is a cross-functional leadership role responsible for developing and executing communications strategies that position the Zimmer Biomet Institute as a premium, industry-leading medical education brand. This role owns the end-to-end communications portfolio spanning:

• Medical education program marketing
• Congress presence
• Brand strategy
• Social media
• Thought leadership
• Executive communications
• Creative direction across 100+ education and event initiatives annually

This individual partners closely with Medical Education leadership, Medical Affairs, Product Marketing, Commercial Marketing, Sales, and Executive Leadership.

Qualifications

• Bachelor's Degree and 5 years of relevant experience, or
• Associate's Degree and 7 years of relevant experience, or
• High School Diploma or Equivalent and 9 years of relevant experience required.
• 5+ years of experience leading marketing communications for large-scale events, medical congresses, or experiential marketing programs.
• 3+ years of demonstrated social media strategy leadership with measurable audience growth and engagement results in a regulated healthcare environment preferred.
• Medical Device, Pharmaceutical, Life Science, related industry, or Agency experience preferred.
• Proficiency in copywriting for traditional and social media communications.
• Experience managing agencies, budgets, and multiple concurrent projects with speed and precision preferred.
• Proficiency in Adobe Marketo, Sprout Social, and Veeva PromoMats preferred.
• Demonstrated experience with social media strategy and execution in a regulated healthcare environment preferred.
• Proven ability to work effectively with senior leadership and cross-functional teams in a matrixed organization preferred.

Requirements

• Develops and executes US marketing and communication strategies and integrated campaigns for company-owned medical education programs and national medical congresses and company-sponsored events at industry and clinical conferences.
• Owns the Zimmer Biomet Institute brand strategy — positioning, messaging architecture, visual identity, creative standards, and brand guidelines.
• Leads social media strategy across LinkedIn, Instagram, YouTube, and emerging platforms.
• Develops thought leadership platforms and campaigns to position Zimmer Biomet Institute leaders as medical education experts.
• Develops and manages multi-channel content calendars and communication plans spanning digital, social, email, web, video, print, and on-site channels.
• Translates complex clinical, surgical, and scientific information into compelling, audience-centric narratives.
• Partners cross-functionally with various departments to align with strategic objectives and brand standards.
• Leads the medical education communications strategy for company participation at major national and international medical congresses.
• Oversees communications and customer experience design for physician education programs.
• Conducts competitive analysis and audience research to inform messaging strategy.
• Defines key performance indicators and builds analytics dashboards to measure campaign effectiveness.
• Develops executive presentations, leadership talking points, strategic narratives, and executive-ready performance summaries.
• Manages external creative agencies, event production companies, digital partners, and freelance resources.

Benefits

• Development opportunities
• Robust employee resource groups (ERGs)
• Flexible working environment
• Location-specific competitive total rewards
• Wellness incentives
• Culture of recognition and performance awards

Travel Expectations

Overnight domestic and international travel required, up to 35% annually, with peak periods during major medical congresses, company-owned education events, and industry conferences. Travel may include extended on-site presence for multi-day events.

EOE/M/F/Vet/Disability

Expected Compensation Range: $129k to $145k, plus target bonus.