Role Description
We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer.
The impact youβll make:
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Ensure personalized credit card offers are delivered precisely, every time.
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Document and run business processes, earning trust from teams.
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Tag, name, and make assets findable and reusable.
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Move campaign cycle times in the right direction.
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Provide leadership with visibility to plan and prioritize.
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Clarify what good looks like for the team, upstream and downstream.
In this role, you'll own:
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Business process design and governance across the full direct marketing lifecycle.
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A small, specialized team and relationships with external vendors and internal stakeholders.
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Digital asset management: establishing and enforcing naming conventions and tagging taxonomy.
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QA and audit controls for regulatory scrutiny, including UDAAP review readiness.
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Operational reporting for leadership visibility into campaign status and throughput.
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Identification of automation opportunities and partnership with internal teams.
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Long-term build as the function expands from direct mail into digital.
You'll thrive in this role if:
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You've implemented a documented, working system in organizations.
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You think in handoffs and design for consistency across every step.
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You understand regulatory risks and have built audit controls proactively.
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You spot automation opportunities and know the process must be solid first.
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You've driven change management while respecting previous processes.
Qualifications
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7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment.
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Experience designing and implementing business processes across complex workflows.
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Direct mail execution experience with the ability to extend disciplines into digital channels.
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Experience managing direct reports and vendor relationships.
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Hands-on experience with digital asset management.
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Ability to identify process automation opportunities and partner cross-functionally.
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QA and audit mindset with documented controls.
Preferred Qualifications
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Background in financial services direct marketing with knowledge of UDAAP and regulatory workflows.
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Experience across multiple direct marketing channels.
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Experience working alongside creative or data BA resources in a production environment.
Compensation
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Annual full-time starting base salary range: $142,000 to $185,000.
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Eligible for additional compensation through annual incentive and equity programs.
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Pay based on work experience, education, certification(s), training, skills, and competencies.
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Comprehensive benefits plan including paid time off, 401(k) match, wellness stipend, health/dental/vision insurance, and more.