[Hiring] Senior Manager, Integrated Marketing @Wilde Brands

Role Description

As the Integrated Marketing Manager, you will lead the development and execution of integrated marketing initiatives across digital, social, influencer, retail, and direct-to-consumer channels. You'll serve as a key cross-functional partner, collaborating with Brand, Sales, E-commerce, Creative, and agency partners to bring campaigns to life, drive customer engagement, and maximize marketing performance. This role blends strategic leadership with hands-on execution, ensuring consistent brand storytelling and measurable business impact across every consumer touchpoint.

• Lead strategy and planning across organic social media, influencer marketing, email, SMS, and website content.
• Manage relationships with creative, social, and influencer agency partners to ensure strong execution and performance.
• Oversee content development and campaign execution across digital marketing channels.
• Guide community engagement and influencer programs while mentoring a junior team member.
• Collaborate on brand partnerships, PR initiatives, activations, giveaways, and co-branded campaigns.
• Manage Klaviyo email marketing campaigns and website updates supporting promotions and product launches.
• Partner cross-functionally to execute integrated campaigns across retail, shopper, and DTC channels.
• Help develop and optimize a customer loyalty program based on customer journey insights and data.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in marketing, brand management, or digital marketing, preferably within CPG or DTC organizations.
• Experience managing integrated marketing campaigns across social, email, web, influencer, and partnership channels.
• Proficiency with marketing technology platforms such as Klaviyo, Mailchimp, Sprout, Iconosquare, Shopify, Webflow, or WordPress.
• Experience managing agency partners and mentoring or leading junior team members.
• Strong analytical skills with the ability to use data to optimize campaign performance.

Benefits

• Competitive base salary: $120,000–$130,000
• Performance-based bonus opportunity
• Equity participation
• Medical, dental, and vision coverage
• FSA/HSA options with company contribution
• 401(k)
• Opportunity to help shape and scale a rapidly growing category-disrupting brand