[Hiring] Senior Manager, Integrated Campaigns and ABX @Observe.AI

Role Description

We're looking for a strategic, results-oriented Senior Manager, Integrated Campaigns & ABX to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue growth.

This role will own both broad-based demand generation campaigns and highly targeted Account-Based Experience (ABX) programs designed to engage priority accounts and buying groups. Working across Marketing, Sales, SDRs, Customer Success, Product Marketing, and Revenue Operations, you'll create coordinated multi-channel programs that deliver measurable business impact across every stage of the buyer journey.

The ideal candidate combines strong campaign strategy, exceptional cross-functional leadership, and a data-driven mindset with hands-on execution expertise. You'll play a critical role in scaling our growth engine and ensuring our go-to-market teams are aligned around integrated campaign execution and account engagement.

Qualifications

• 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations.
• Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact.
• Hands-on experience building and scaling ABM/ABX programs targeting enterprise and strategic accounts.
• Strong understanding of multi-channel marketing including email, webinars, paid media, content syndication, events, social, and outbound sales engagement.
• Experience partnering closely with sales organizations to align marketing campaigns with account and revenue goals.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic recommendations.
• Experience working with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce).
• Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
• Exceptional communication, collaboration, and stakeholder management capabilities.
• Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced growth environment.

Requirements

• Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue.
• Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels.
• Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns.
• Own campaign calendars, timelines, execution plans, and performance measurement across the organization.
• Continuously optimize campaigns based on performance insights, market trends, and business priorities.
• Lead the development and execution of ABX programs focused on strategic target accounts and buying groups.
• Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities.
• Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays.
• Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes.
• Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel.
• Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies.
• Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams.
• Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models.
• Support executive visibility through regular campaign performance reviews and strategic recommendations.
• Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact.
• Analyze campaign performance and buyer engagement trends to identify optimization opportunities.
• Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness.
• Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment.
• Establish scalable campaign planning and execution processes.
• Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions.
• Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance.
• Drive operational excellence across campaign management, execution, and measurement.

Benefits

• Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership.
• Excellent medical, dental, and vision insurance options: Comprehensive medical, dental, and vision benefits for employees and eligible dependents.
• Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
• Additional Time to Recharge: Company holidays, annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
• 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings.
• Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth.
• Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs.
• Autonomy and Agency: Play a meaningful role in scaling a category-defining AI platform transforming the future of customer experience.