Role Description
Zafran is looking for a seasoned, high-energy Senior Manager of Corporate & Strategic Events to lead and own Zafran's presence at the most important stages in cybersecurity. This is a senior, high-ownership role at the center of our go-to-market motion. You will build and run the full corporate events program, from the strategy and budget to the booth build, the ancillary dinners, and everything in between.
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Own end-to-end strategy, planning, and execution for Zafran's global presence at major cybersecurity trade shows and conferences, including Black Hat, RSA, AWS re:Invent, and other high-priority events around the world.
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Lead all aspects of trade show operations: booth design and build, vendor selection and management (Freeman, GES, and others), sponsorship deliverables, staffing plans, shipping and logistics, and on-site execution.
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Develop and enforce a repeatable events process that drives consistency, accountability, and continuous improvement across every event we attend or sponsor.
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Negotiate contracts, manage budgets, and track spend against ROI targets, ensuring every dollar is deployed strategically and measurably.
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Evaluate and prioritize the events calendar annually, making clear recommendations on where Zafran should invest, pull back, or go bigger.
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Design and execute high-impact ancillary events alongside major trade shows, including CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings.
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Build and manage a portfolio of hosted events, from intimate executive sessions to larger field programs, that deepen relationships with prospects, customers, and partners.
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Partner with the Field Marketing team to align ancillary programs with regional pipeline goals and account-based plays.
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Coordinate all event logistics including venue sourcing, catering, AV, run-of-show, staffing, and follow-up.
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Work closely with Product Marketing to align event messaging, demos, and on-site activations with Zafran's broader narrative and product launches.
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Partner with Field Marketing, BDR, and Sales leadership to build pre-event outreach strategies, confirm registrations, staff events correctly, and ensure clean post-event follow-up.
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Collaborate with the design team on booth creative, event collateral, branded experiences, and swag that reflect the Zafran brand at its best.
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Brief executive attendees on event objectives, talking points, and priority meetings.
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Define and track event KPIs including pipeline generated, leads captured, meetings booked, and brand impressions.
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Manage the events calendar, budget tracker, and vendor relationships.
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Build out the internal events playbook and standard operating procedures.
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Oversee swag and branded merchandise strategy, including vendor management, inventory, and fulfillment logistics for events throughout the year.
Qualifications
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6-10 years of experience in B2B event marketing, with deep hands-on experience running large-scale trade shows and conferences.
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Proven experience executing at major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or comparable tier-one events.
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Track record of building and managing event budgets, negotiating with trade show contractors, and delivering measurable ROI.
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Experience running ancillary event programs alongside major shows, including executive dinners, CSO roundtables, VIP receptions, and hosted field events.
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Strong cross-functional collaborator with experience working alongside Product Marketing, Field Marketing, and Sales.
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Exceptional project management skills, with the ability to run multiple events simultaneously.
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A natural energy-bringer who rallies people around a shared vision.
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Comfortable with data, tracking what matters and reporting clearly.
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Familiarity with marketing automation and CRM tools (HubSpot, Salesforce) and event management platforms.
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Willingness and ability to travel approximately 40% to support on-site event execution.
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Nimble and adaptable, able to pivot when plans change.
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Cybersecurity industry experience is a strong plus; a genuine curiosity about the space is a must.
Requirements
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6-10 years of experience in B2B event marketing.
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Proven experience executing at major global cybersecurity or technology trade shows.
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Track record of building and managing event budgets.
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Experience running ancillary event programs.
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Strong cross-functional collaborator.
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Exceptional project management skills.
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A natural energy-bringer.
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Comfortable with data.
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Familiarity with marketing automation and CRM tools.
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Willingness and ability to travel approximately 40%.
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Nimble and adaptable.
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Cybersecurity industry experience is a strong plus.
Benefits
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Flexible PTO.
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Health insurance plans (medical, dental, vision).
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Monthly stipend for phone and internet.
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401k.
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Flexible spending account.
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Home office stipend when joining.
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Access to frontier AI models, including Claude.
Company Description
Zafran is on a mission to stop the exploitation of vulnerabilities everywhere. We are transforming how security teams prioritize and reduce risk, moving beyond legacy vulnerability management toward a Continuous Threat Exposure Management (CTEM) operating model that actually works in the real world.
Zafran is backed by Menlo Ventures, Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. Weβre one of the fastest-growing companies in the industry, scaling to meet demand from the worldβs most advanced, security-obsessed organizations.
Weβre serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!