[Hiring] Senior Manager, Experiential Marketing @GoFundMe

Role Description

Join us! The GoFundMe team is searching for an experienced events leader to own and evolve our experiential marketing function. Reporting to the Director of Community & Engagement, you will set the strategy and lead execution for Collaborative - our annual flagship conference - and a portfolio of 40+ field events that drive pipeline, deepen customer relationships, and advance GoFundMe's position in the nonprofit sector.

This is a senior role with real function ownership: an impactful pipeline influence target, a team of direct reports and contractors, and a cross-functional footprint spanning Sales, Customer Success, Product, and Marketing. The right candidate shapes how GoFundMe shows up in market - and builds the infrastructure to do it at scale.

Qualifications

• 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team.
• Proven track record leading large-scale B2B events — ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management — with direct accountability for pipeline impact.
• Demonstrated ability to build or scale an events function, not just execute within one.
• Executive presence and comfort presenting strategy and results to senior leadership.
• Strong cross-functional instincts — experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level.
• Budget ownership experience and a rigorous approach to ROI tracking and reporting.
• Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar.
• Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred.
• Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools.
• Willingness to travel up to 30% of the time.

Requirements

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
• Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency.
• Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
• Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement.
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.
• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference.
• Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality.
• Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event.
• Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures.
• Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations.
• Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes.
• Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation.
• Manage and develop a team of direct reports and contractors.
• Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture.
• Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence.
• Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.
• Use post-event data and field insights to continuously improve event formats, content, and targeting strategy.
• Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging.
• Act as the primary events partner to Sales, Customer Success, and Product — translating business priorities into event strategy.
• Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals.
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums.

Benefits

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.