[Hiring] Senior Manager/Director of Demand Generation @Liquibase

Role Description

We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions. This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
• Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
• Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
• Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
• Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
• Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
• Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
• Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
• Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
• Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
• Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter

Qualifications

• Thinks like an operator, not just a marketer
• Comfortable building in ambiguity and moving quickly
• Strong bias toward ownership and execution
• Understands how modern B2B revenue teams operate together
• Data-driven but commercially minded
• Able to simplify complex technical topics into compelling campaigns
• Understands both developer audiences and executive buyers
• Uses AI tools aggressively and thoughtfully to improve execution speed and quality
• Comfortable being hands-on in a lean, fast-moving environment

Requirements

• 7+ years of experience in B2B demand generation or growth marketing
• Experience driving measurable pipeline and revenue impact
• Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
• Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization
• Experience with converting an open source project
• Experience building and executing ABM programs
• Experience partnering closely with Sales and RevOps
• Strong understanding of funnel metrics, attribution, and pipeline analysis
• Strong written communication and messaging instincts
• Comfortable operating both strategically and tactically
• Highly organized, proactive, and execution-oriented
• Comfortable using AI tools to accelerate campaign execution and research

Nice to Haves

• Experience with HubSpot, Claude, Outreach, OnFire, Webflow, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, and Google Ads
• Experience marketing to developer or platform engineering audiences
• Experience in Database DevOps, DataOps, DevOps, AI infrastructure, or data platform markets
• Experience supporting both new logo and customer expansion motions
• Experience in a high-growth or category-creation environment

Benefits

• Remote First culture, potential for company-wide in-person gatherings
• Home office allowance for remote workers
• Meaningful equity
• Comprehensive health, vision, and dental benefits - country dependent
• Generous paid time off and paid holidays
• 401k match program (US only)
• No punks, no jerks culture
• Growth opportunities and ability to move up within the company

Company Description

A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy.