[Hiring] Senior Manager / Director, Event Marketing, Attendee Marketing and Campaigns @Cvent

Role Description

The Senior Manager / Director, Attendee Marketing and Campaigns sits within Cvent's Meetings and Events team and owns attendee recruitment and the pipeline-driving campaigns around it for Cvent's flagship hosted events: Cvent CONNECT US, Cvent CONNECT Europe and Accelerate programs. The role also covers the Tier 1 trade shows we attend. You are the senior attendee marketing leader on the team: you shape overall event marketing strategy, lead the Event Marketing Manager, and bring the discipline that professional trade show organizers use to fill a floor and prove its value.

The ideal candidate has recruited tens of thousands of paying attendees, can show the revenue and pipeline those attendees produced, and wants to teach as well as build.

What you will own

• Attendee recruitment plans: registration targets, weekly pacing and forecast for Cvent CONNECT US, Cvent CONNECT Europe and Accelerate programs.
• Ticket proposition and pricing: tiers, early-bird and group offers, promotions and upsell paths for paid attendees.
• Hosted guest and VIP recruitment: targeting, outreach and follow-up for prospects and buyers, with Sales and sales development.
• Tier 1 trade show campaigns: pre-event outreach, meeting setting and post-event nurture, with accountability for impressions, engagement and conversion.
• Segmentation and lifecycle programs: personas, re-registration of past attendees, and partner, exhibitor and sponsor co-promotion.
• Pipeline attribution and funnel analytics: registration to MQL to SQL to opportunity, ROI by program and a quarterly report to Meetings and Events leadership and Revenue Marketing.
• AI-powered workflows: use Cvent's AI content strategy and tools such as Glean and Claude, and build agentic workflows for segmentation, personalization, forecasting and campaign diagnostics.
• Event marketing strategy: campaign themes and brand pillars with Brand and Event Design, and a point of view on where the portfolio should invest.
• Team leadership: lead and develop the Event Marketing Manager, and set playbooks for the wider team.

How success is measured

• Registration and attendance against target for each flagship event.
• Pipeline influenced by owned campaigns, with dollars attributed.
• Conversion from registration to opportunity, and from MAL to MQL to SQL after the event.
• Hosted guest program volume and conversion.
• Cost per registration and efficiency lift from AI-powered workflows.
• Quarter-over-quarter improvement in campaign performance across programs.

Qualifications

• 7 or more years in B2B event marketing, attendee or audience marketing, or demand generation at a commercial trade show or conference organizer (10 or more for the Director level).
• A record of growing paid attendance for flagship events with several thousand attendees.
• Direct experience setting ticket pricing and managing a registration forecast, including hosted-buyer or VIP programs.
• Strong command of funnel mechanics from awareness to MQL, pipeline conversion and attribution, with campaign dashboards you built.
• Hands-on use of AI for content, analysis or automation.
• Executive presence: you can present performance and trade-offs to senior leaders, including the CEO.

Preferred

• Experience at Informa, Clarion, RX, Emerald, Comexposium, Hyve, Tarsus or a similar organizer.
• Marketing automation (Marketo, HubSpot or similar) and Salesforce, plus Wrike or a similar project tool.
• Experience marketing event technology, SaaS or adjacent B2B platforms.
• Audience segmentation for enterprise and mid-market accounts.
• Outbound delegate sales or sponsorship recruitment experience.
• Team leadership and willingness to be hands-on onsite.