[Hiring] Senior Manager/Director, Creator Marketing @Ursa Major Skincare

Role Description

Ursa Major is looking for an entrepreneurial, commercially-oriented, strategic relationship-builder to develop creator marketing into a meaningful brand-building and growth engine. This person will own our creator ecosystem holistically — connecting work that currently spans:

• Organic relationships and seeding
• Affiliate
• TikTok Shop
• Paid creator partnerships
• UGC/content creation
• Events and creator content used across our own organic and paid channels

Our goal isn’t to accumulate creators or generate posts. It’s to build an intentional, synergistic network of people who genuinely fit Ursa Major, develop enduring relationships with them, and systematically learn which creators, audiences, products, stories and partnership models work best together.

What You’ll Do

• Own Ursa Major’s overall creator marketing strategy, roadmap and budget – working closely with our founders, internal team and outside agency partners
• Identify, recruit and nurture a diverse network of highly aligned creators, all running through a simple, smart CRM system
• Develop long-term, commercially sound relationships with our most valuable creator partners
• Lead organic seeding, gifting, paid creator partnerships and creator experiences
• Own our affiliate creator strategy, including ShopMy and other relevant platforms
• Oversee our TikTok Shop creator strategy
• Develop creator-generated content as a valuable resource for our organic and paid channels
• Build a disciplined testing and learning approach across creator personas, products, messages and partnership models
• Connect creator insights back into Social, Creative, Growth, PR and Product Marketing
• Measure the brand, content and commercial impact of our creator ecosystem - including providing monthly updates on KPIs and learnings
• Collaborate on or lead suitable brand partnerships when appropriate
• Work closely with our agency partners (paid social UGC, ShopMy, TTS, etc) and over time build and manage a small internal creator team (will have some support from internal team in the interim)

Qualifications

• 5–7+ years of relevant core experience across creator/influencer marketing, creator and brand partnerships, affiliate or related consumer marketing roles
• Track record of building dynamic programs rather than simply administering them

Requirements

• Relationship-builder with a strategist’s brain, strong brand instincts and a commercial orientation
• Scrappy, creative thinker who relishes operating in the dynamic creator marketplace
• Adept at spotting brand-aligned creators with genuine potential
• Understanding of what makes a brand/creator relationship authentic
• Analytically rigorous with an understanding of affiliate economics, paid partnerships, attribution and performance marketing
• Ability to foster goodwill with creators while negotiating smart partnerships with sensible economics

Benefits

• Competitive compensation, plus equity
• Health, vision and dental benefits and paid parental leave
• Employee 401k with company match
• Fully remote culture
• Generous vacation time plus 2 “Epic Days” yearly
• Paid sabbatical after 5 years
• Paid volunteer time, and organized team volunteer events in VT
• Free Ursa Major products—of course!