[Hiring] Senior Manager, Demand Generation @Enseo, LLC

Role Description

The Sr Manager of Demand Generation will play a critical role in building Enseo’s demand generation strategy and pipeline development engine from the ground up. This role is responsible for developing and executing integrated campaigns that drive awareness, engagement, and qualified pipeline across key hospitality audiences.

The ideal candidate combines strategic thinking with hands-on execution, strong writing skills and a data-driven mindset. We’re looking for someone with a builder mentality – creating structure, testing new ideas, and scaling programs over time in a collaborative environment.

This role will work closely with Marketing, Sales, Business Development and the Executive Leadership team to develop programs that generate demand, accelerate lead conversion and strengthen Enseo’s position in the hospitality market.

Key Responsibilities

• Demand Generation & Campaign Strategy
  • Build and execute demand generation plans aligned to pipeline and revenue goals
  • Develop integrated campaigns across email, paid media, webinars, events, content syndication and organic channels
  • Optimize campaign performance through testing, reporting and continuous improvement
• Content & Market Engagement
  • Develop compelling content that supports campaign objectives and thought leadership initiatives
  • Write and manage:
    • blog articles (1–2 per month)
    • webinars
    • landing pages
    • nurture emails
    • digital ads
    • short-form industry content
• Sales & BDR Partnership
  • Partner closely with the Sales team to understand market dynamics, customer needs, and competitive insights
  • Collaborate and work with CMO to refine the BDR function including lead management, conversion strategy, and outbound campaign alignment
  • Write and optimize HubSpot cadences and nurture workflows to improve engagement and conversion rates
• Marketing Operations & Execution
  • Build and deploy marketing emails in HubSpot
  • Maintain clean campaign execution and operational consistency across all programs
  • Leverage AI tools to support content development, campaign optimization, research, and workflow efficiency
• Additional Responsibilities
  • Identify new channels and tactics to improve pipeline generation
  • Partner with leadership on GTM planning and strategic growth initiatives
  • Stay current on hospitality, B2B marketing, demand generation and AI trends
  • Perform other duties as assigned

Qualifications

• Strong understanding of B2B demand generation and pipeline development
• Excellent written and verbal communication skills
• Strong copywriting and content development abilities
• Hands-on experience with HubSpot
• Ability to collaborate cross-functionally with Sales, Business Development, and Leadership teams
• Strong analytical and problem-solving skills
• Comfortable operating both strategically and tactically
• Experience using AI tools to improve efficiency, content development, and campaign execution

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred
• 5–8+ years of experience in B2B demand generation, growth marketing, or digital marketing
• Experience building and scaling multi-channel demand generation programs
• Hospitality, SaaS, or technology industry experience preferred
• Experience working closely with Business Development teams preferred

Physical Requirements

• Full-time remote position
• Occasional travel for conferences, customer meetings, and company meetings may be required
• Prolonged periods sitting at a desk and working on a computer

Benefits

• This is an opportunity to help shape the future of marketing at a company entering an exciting new chapter.
• You’ll have the ability to build programs, influence strategy, and make a direct impact on growth while helping define how modern hospitality technology is marketed to the industry.