Role Description
We’re hiring a Senior Manager, Demand Generation to lead and scale Employ’s integrated demand generation strategy across Lever, JazzHR, and Jobvite. Reporting to the VP, Growth, this role will own the development and execution of strategic, multi-channel campaigns that drive pipeline, with a focus on ABM, segment-based programs, partner marketing, and events (virtual and in-person).
You will lead a small but high-impact team and play a central role in connecting marketing and sales to deliver cohesive, high-performing go-to-market efforts.
What You'll Do:
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Integrated Demand Strategy:
Own the strategy and execution of integrated campaigns across key segments, aligning messaging, channels, and tactics to drive pipeline.
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ABM & Segment Programs:
Develop and scale account-based and segment-focused programs that target priority audiences with tailored, high-impact experiences.
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Partner Marketing:
Build and execute joint marketing programs with strategic partners to expand reach and drive qualified pipeline.
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Events (Virtual & Field):
Own the strategy and execution of webinars, field events, and industry tradeshows, ensuring they drive measurable engagement and pipeline.
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Sales Alignment & Pipeline Ownership:
Own the end-to-end handoff from marketing to sales, including alignment on targets, follow-up strategy, and enablement needed to convert pipeline.
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Team Leadership:
Lead and develop a nascent Demand Gen team, setting priorities, providing direction, and elevating overall performance and impact.
Qualifications
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7–10+ years in demand generation, integrated marketing, or growth roles within B2B SaaS or tech (preference for HR industry experience).
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Proven experience building and executing multi-channel campaigns that drive measurable pipeline.
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Hands-on experience with account-based marketing and segment-driven strategies.
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Experience running both virtual and in-person events, as well as partner or co-marketing programs.
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Ability to think strategically while also driving execution and getting work across the finish line.
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Experience managing and developing direct reports, with a focus on driving performance and accountability.
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Strong ability to partner with Sales, Marketing, and other GTM teams.
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Comfortable using data to measure success, identify opportunities, and optimize programs.
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Ability to operate in a fast-paced environment, prioritize effectively, and bring structure to evolving needs.
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Strong sense of ownership of outcomes, with a bias toward action and results.
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Experience in HR tech, recruiting, or adjacent categories is a plus, but not required.
Requirements
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$130,000 - $145,000 a year.
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This range reflects the scope of the role across the U.S. and is informed by market data, internal equity, and the responsibilities of the position.
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Your final offer will consider your unique skills, experience, and location.
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In addition to base salary, total compensation may include performance bonuses, equity, and a comprehensive benefits package.
Benefits
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Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe.
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Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses.
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Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.
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Trust-based time off so you can recharge and bring your best self to work.
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Medical, dental, and vision coverage to support you and your family’s health and well-being.
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Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.