[Hiring] Senior Manager, Customer & Shopper Marketing @Vytalogy Wellness, LLC

Role Description

The Senior Manager, Customer & Shopper Marketing will lead customer and channel marketing strategies for Natrol across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs that build awareness, increase household penetration, drive velocity and grow market share, while serving as a strategic marketing partner to Sales Planning and customer-facing Sales leaders.

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points
• Lead customer marketing plans and manage annual investments exceeding $5 million
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners
• Manage shopper marketing agencies, scopes of work, budgets and performance
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims

Qualifications

• Bachelor's degree in Marketing, Business or a related field
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience
• Demonstrated experience managing significant customer marketing budgets
• Strong understanding of Mass, Grocery, Club and Drug retail channels
• Experience with retailer media networks and omnichannel shopper activation
• Strong analytical, financial and cross-functional leadership skills
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred
• Consumer health, wellness or VMS experience a plus

Requirements

• A reasonable estimate of the current salary range for this position is $140,000 to $165,000. Actual compensation offered may vary depending on skill level, experience, and/or education.

Benefits

• Medical, dental, and vision insurance
• 401K with company matching contributions
• Paid sick days
• Vacation
• Holidays
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellness programs