[Hiring] Senior Manager, Customer Marketing @CoderPad

Role Description

As CoderPad's first customer marketer, you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates. You'll work across our whole book of mid-market and enterprise sized customers, from self-serve customers ready to move up to Enterprise Plans to large accounts with room to grow, using scaled, one-to-many programs and opportunity to build 1:few programs as we scale. You'll partner with Expansion Sales, Customer Success, Product Marketing, Campaigns and Demand Gen. This is a builder-and-doer role: you'll set the strategy and then build, launch, and measure your programs with the support of the team. This role is required to work East Coast Hours. You'll report to the VP of Marketing.

What you'll be doing:

• Drive expansion pipeline
• Own the self-serve-to-Enterprise upgrade marketing motion.
• Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales.
• Partner with Campaigns to adapt our major campaigns and launches for customer audiences.
• Give Expansion Sales the timing, messaging, and assets to act on signals from your programs.
• Localize expansion and lifecycle programs for EMEA customers.
• Fuel adoption with Customer Success and Product Marketing.
• Build lifecycle programs that support CS in getting customers to value.
• Work with Product Marketing to turn new features into customer-facing campaigns.
• Design lifecycle journeys and build them in our marketing automation platform.
• Build the customer data foundation with Marketing Ops and CS.
• Build our advocacy engine.
• Create and run our customer advocacy program.
• Produce customer case studies and stories.
• Drive a review program on G2 and similar sites.
• Run customer events and our Customer Advisory Board.
• Launch and run a Customer Advisory Board.
• Plan customer-focused events and user groups.

How we'll measure success:

• Expansion pipeline (primary): pipeline sourced and influenced by your programs.
• Adoption impact (shared with CS and product marketing): engagement with adoption programs.
• Advocacy: case studies published, customer availability for speaking and thought leadership activities.

In your first 90 days, you'll take over the upgrade pilot, define the customer marketing plan for 2027, and partner with sales on driving quick expansion pipeline.

Qualifications

• 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing.
• A track record of owning an expansion pipeline or revenue number.
• Experience creating a customer marketing plan and executing it end to end.
• Experience partnering with Ops and CS to build customer segments and scores.
• Experience running advocacy programs: case studies, references, reviews, or advisory boards.
• Credibility with sales and CS leaders.
• Comfort with data.
• Strong writing and a feel for what resonates with customers.

Requirements

• $150,000 - $180,000 a year
• Base salary range (in USD): $150,000- $180,000
• Exact salary is based on skills, experience, location, market ranges, and other compensation offered.

Benefits

• Meaningful work with high impact for a well-loved product.
• Competitive, market-rate salaries.
• Stock options with a 4-year vesting schedule.
• Medical, dental, and vision insurance (90% covered for employees and dependents).
• Flexible Spending Account (FSA).
• 401K with profit sharing.
• Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays.
• Remote-friendly environment with monthly WFH stipend.
• Parental leave (primary: 16 weeks; secondary: 12 weeks).
• Short- and long-term disability and life insurance coverage.
• Choice of laptop computer.
• Internal mobility and growth opportunities.
• And more…