[Hiring] Senior Manager, Content Marketing Nonprofits @GoFundMe

Role Description

Join us! The GoFundMe Pro team is searching for our next Senior Manager, Content Marketing to lead our content team at GoFundMe with a focus on our nonprofit audience. This person will shape our point of view and still find time to write some of our most-read pieces themselves.

Who you are:

• You've built content teams before.
• You know what good looks like and how to get other writers there.
• You’re on top of the cultural zeitgeist ensuring that our content strategy matches what the nonprofit industry is interested in.
• Original editorial ideas originate with you; AI is then used to accelerate their production and distribution, while the thinking, brand voice, and editorial judgment remain entirely your own.

What You'll Do

• Content Strategy & Calendar
  • Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams.
  • Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why.
  • Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't.
  • Align content strategy with product launches, campaign priorities, and broader marketing goals.
  • Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both.
• Writing & Editorial Leadership
  • Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority.
  • Set the editorial bar for the team when reviewing and elevating work across the team.
• Team Building & Mentorship
  • Lead and grow a team of writers, providing structure, creative direction, and mentorship.
  • Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships.
• Performance & Iteration
  • Track content performance across the metrics that matter — organic traffic, engagement, pipeline influence, and audience growth — and use what you find to refine our content strategy.
  • Know when a piece underperformed because of distribution and when it underperformed because of quality, and act accordingly.
  • Bring a point of view to channel strategy: where we publish, how we repurpose, and where we're leaving reach on the table.

Qualifications

• 10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role.
• A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice.
• Proven experience building or significantly scaling a content function.
• Proclivity for data and an opinion on whether or not we should use words like that.
• Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable.
• Comfort with performance analysis and a track record of using it to inform editorial decisions.
• Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment.

Benefits

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.