[Hiring] Senior Manager, Brand Strategy and Commercialization @Stanley Black & Decker, Inc.

Role Description

The Sr. Manager, Brand Strategy & Commercialization will support the execution of North America’s Go-to-Market strategies, new product launches, and strategic initiatives. Reporting to the Sr. Director, this role will manage commercialization projects, coordinate cross-functional teams, and ensure operational excellence in bringing new products and programs to market. The Sr. Manager will play a key role in driving business momentum and supporting sustained growth through effective project management, process improvement, and cross-team collaboration.

You’ll get to:

• Commercialization & Project Management
  • Lead the execution of commercialization plans for new product launches and strategic initiatives in North America.
  • Manage project timelines, deliverables, and cross-functional communication to ensure successful market introductions.
  • Partner with Sales Operations, Channel, and Sales teams to streamline processes and resolve operational challenges.
  • Support the development and implementation of operating rhythms and best practices within the Commercialization team.
  • Build understanding of the new product development (NPD) process and communicate product value propositions to internal and external stakeholders.
• Cross-Functional Collaboration
  • Work closely with Sales, Channel Marketing, Product, Brand, and Category teams to activate go-to-market strategies and support customer-facing initiatives.
  • Facilitate alignment and information flow across teams to ensure consistent execution and achievement of business objectives.
• Team Leadership & Development
  • Supervise and mentor junior team members, fostering growth in business, functional, and leadership capabilities.
  • Support the Sr. Director in building a high-performing, collaborative team culture.
  • Track and report on project progress, risks, and outcomes to the Sr. Director and other stakeholders.
  • Flex across strategic projects as assigned, ensuring timely and high-quality delivery.

Qualifications

• Bachelor’s degree in marketing, business, management, communications, or related field; MBA preferred.
• 7+ years of experience in commercialization, brand strategy, or related fields, with demonstrated project management expertise.
• Strong organizational and time-management skills; proven ability to manage multiple projects simultaneously.
• Excellent communication, presentation, and stakeholder management abilities.
• Experience leading or mentoring teams in a cross-functional environment.
• Analytical thinker with strong problem-solving skills and attention to detail.
• Adaptable, proactive, and able to thrive in a fast-paced, dynamic environment.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Career Opportunity: Career paths aren’t linear here, with the chance to grow and develop your skills along multiple career paths.
• Learning & Development: Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university.
• Diverse & Inclusive Culture: A workplace that respects and embraces differences.
• Purpose-Driven Company: Opportunities to make positive changes in local communities and the broader world.