Role Description
OKX is looking for a social and creator marketer to help bring our brand story to life across Europe β building authentic connections with retail users, crypto natives, and creators. This role executes on brand and social strategy, manages day-to-day content, campaigns, and creator relationships across the growing EU region.
-
Execute the European social and creator content calendar, adapting global brand direction into resonant posts, campaigns, and partnerships across social media.
-
Manage a portfolio of creator and influencer relationships (English & Non-English) across Europe, handling outreach, briefing, contracting logistics, and performance tracking.
-
Support brand and social campaigns across owned channels, helping maintain consistency of tone, visual identity, and message across markets and languages.
-
Create and coordinate compelling brand-led social content β from evergreen posts to real-time cultural moments β tailored to European audiences.
-
Manage day-to-day workflow for junior team members or freelancers/agencies, ensuring quality and deadlines are met.
-
Partner cross-functionally with brand, legal, compliance, and regional marketing teams to keep campaigns on-brand and market-appropriate.
-
Track and report on social engagement and creator program performance, flagging insights to inform future content.
Qualifications
-
5+ years of total experience in brand, social media, or creator marketing, ideally including time in crypto, fintech, or a fast-moving consumer tech category.
-
Familiarity with the European social and creator landscape, including regional platform nuances across key EU markets.
-
Familiarity hosting Livestreams and managing onground community events.
-
Hands-on experience managing creator/influencer relationships, from outreach through reporting or tracking.
-
Experience growing and managing brand presence across X, TikTok, Instagram, Discord, and LinkedIn.
-
Working understanding of crypto, the Web3 landscape, and internet culture.
-
Strong communication skills (written and verbal), comfortable coordinating across teams and stakeholders.
-
Ability to context-switch and manage multiple concurrent projects with ease.
-
Emotionally intelligent, with good instincts for brand tone and cultural sensitivity.
-
Comfortable using performance data to inform content and campaign decisions.
-
Learner mindset and owner mentality; sees tasks through to completion before moving on.
Nice to Haves
-
Strong network and reach with creators.
-
Photography and video editing skills.
-
Sense of aesthetics and brand design.
-
Multilingual fluency across major European languages.
Benefits
-
Competitive total compensation package.
-
L&D programs and Education subsidy for employees' growth and development.
-
Various team building programs and company events.
-
More that we love to tell you along the process!