[Hiring] Senior Manager, Brand & Content @AgencyAnalytics

Role Description

Brand at AgencyAnalytics has been an underbuilt discipline. The throughline that should travel across every surface, voice, visual, and narrative hasn't had a real owner. This role is the fix.

You'll lead Brand & Content as a player-coach:

• Two direct reports, one freelancer, and a bar you set.
• You own brand strategy, PR, and executive thought leadership yourself.
• You set the editorial and creative standard against which everything else operates.

You report to the Director, Growth Marketing, because the brand here lives inside Growth, close to the demand it's meant to fuel. You also have a dotted line to the CMO because brand is too important to be a service desk.

Your most important peer partnership is with the Sr. Manager, Demand Generation. They distribute what your team creates, and the work isn't real until it lands.

You'll also work closely with:

• PMM on launches
• Web Strategy on site copy and visuals
• Sr. Search & Discovery Specialist on content that has to earn rankings and AI citations

If you've spent your career making a brand a service desk and want to run it as a real discipline instead, this is built for you.

As a Senior Manager, Brand & Content, you will:

• Own brand strategy and brand development: voice, narrative, visual identity, brand standards.
• Lead a small, sharp team: two direct reports (Content Strategist and Creative Lead) and a freelance Video Production partner.
• Run the editorial and content calendar that connects thought leadership, demand programs, launches, and lifecycle.
• Own PR and executive thought leadership hands-on: ghostwritten content, media relationships, and our presence in the agency community.
• Co-plan the distribution motion with the Sr. Manager, Demand Generation and the DGM Create.
• Hold the creative bar across ads, web, launches, and customer-facing assets.
• Be the brand voice in the room when narrative and creative decisions get made.

Qualifications

• 6+ years in B2B brand and content leadership roles, ideally at SaaS or marketing-tech companies.
• Demonstrated ownership of brand work that actually moved how a market thought about a company, not just a refreshed style guide.
• Strong editorial craft and creative judgment across copy, design, and video.
• Hands-on experience running PR programs and ghostwritten executive thought leadership.
• A true-partner mindset across functions: peer-to-peer, not vendor-to-client in either direction.
• Player-coach instincts, and you’re happy to lead a small team and to do the brand strategy, PR, and thought leadership work yourself.
• Mentorship depth and the ability to develop both a senior writer and a senior creative.

Benefits

• Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.
• Variable compensation.
• 4 weeks vacation, 5 personal days, and your birthday off.
• Comprehensive benefits from day one, plus an annual HSA/WSA spending account.
• RRSP matching to support your future.
• Annual learning and development budget, plus a book budget.
• Parental leave top-ups.
• Many more!