Role Description
We’re looking for an experienced B2B & SaaS Integrated Marketing to define the end-to-end integrated marketing strategy and drive pipeline growth for SevenRooms. You’ll lead a team of regional marketing managers and work with a dedicated team across Performance, Lifecycle, Content, and Brand to drive awareness, pipeline health and ultimately, product adoption across North America, EMEA, and APAC. In collaboration with Strategy & Ops, Product and Sales, you will act as the marketing lead for SevenRooms, managing a broad scope of activities including community building, events, sponsorships, advertising campaigns, customer marketing, and product launches.
You’re excited about this opportunity because you will…
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Own strategic planning (includes annual and quarterly) and coordinate execution of major B2B marketing initiatives to accelerate merchant selection, retention, and product adoption on SevenRooms.
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Act as the lynchpin between marketing teams (Growth, CRM, and Brand/Creative teams), sales strategy & operations, product, finance, analytics and other departments to build and execute on a holistic and integrated B2B marketing strategy/plan.
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Own internal communications of B2B integrated marketing vision, strategy, performance and opportunities to leadership across the organization for your remit.
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Work to support new acquisition and channel expansion opportunities, including localization, through advocating and unlocking marketing resourcing and budgets.
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Be responsible for tracking B2B marketing performance metrics across functions, reporting progress out to org and senior leaders from brand health to acquisition, retention and production adoption, proactively identifying risks and to leadership and building mitigation strategies in partnership with marketing teams and leads.
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Work with operations and finance teams to set the right goals and KPIs with the team, and work with marketing partners and cross-functional operators to create integrated plans to achieve these goals.
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Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
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Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables.
Qualifications
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8+ years experience in marketing (4+ years with B2B SaaS focus), preferably with diverse experience across demand generation, product marketing, and integrated marketing.
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3+ years of direct management experience and/or experience managing large cross-functional teams with dotted line reporting structures.
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2+ years or more in consulting, operations/GM role, strategy development, or finance a plus.
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A bachelor’s degree, MBA a plus.
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Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders.
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Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines.
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A proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
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Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes.
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The ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
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Strong excel skills and basic SQL understanding a plus.
Requirements
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Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources.
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A storyteller - you know how to distill complex marketing strategies and initiatives into a clear vision and story to drive education and visibility with senior leaders across the org.
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Detailed-oriented - you love to manage highly cross-functional, complex projects without making mistakes or missing deadlines, and you build teams that analyze results at the most granular level.
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Highly quantitative and analytical - you get excited when insights jump out of the data.
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Strategic and business-minded - you find trends in your data and look for the “so what.”
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Collaborative - you love working with a team, and learning from & teaching others.
Benefits
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Comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching.
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16 weeks of paid parental leave.
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Wellness benefits.
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Commuter benefits match.
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Paid time off and paid sick leave in compliance with applicable laws.
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Medical, dental, and vision benefits.
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11 paid holidays.
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Disability and basic life insurance.
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Family-forming assistance.
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Mental health program.