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Senior Manager, ASO
@Underdog Sports
[Hiring] Senior Manager, ASO @Underdog Sports
Apr 03, 2025 - Underdog Sports is hiring a remote Senior Manager, ASO. 💸 Salary: $150,000 - $190,000 plus equity. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
About the role and why it’s unique:
- Develop and execute effective ASO strategies to boost rankings, improve visibility, increase conversion rates, and drive downloads across both the Apple App Store and Google Play Store for multiple Underdog Sports game titles.
- Continuously refine and adjust ASO strategies based on performance data, market trends, and changes in app store algorithms.
- Conduct ongoing keyword research to identify high-impact search terms relevant to sports gaming and integrate these terms strategically into metadata, descriptions, titles, and other app store assets.
- Monitor and optimize keyword performance, ensuring that all app store listings are optimized for maximum discoverability.
- Plan and execute A/B tests for app store assets (creatives, descriptions, CTAs) to identify the most effective elements for driving downloads and improving store performance.
- Use data from A/B tests to continuously refine app store listings and maximize performance across all ASO metrics.
- Analyze trends and provide actionable insights to improve ASO efforts, making data-driven decisions to refine strategy and improve results.
- Conduct thorough competitive research to benchmark Underdog against industry leaders and identify gaps and opportunities for improvement.
- Regularly present competitive analysis findings and recommendations to internal stakeholders, ensuring that ASO strategies remain competitive and innovative.
- Stay up to date with the latest trends, best practices, and changes in app store algorithms, applying this knowledge to continuously improve ASO strategies.
- Work closely with marketing, user acquisition, and product teams to ensure ASO efforts align with broader performance marketing and product objectives.
Qualifications
- 8+ years of experience in ASO, digital marketing, or a related field, preferably within the mobile gaming or sports gaming industry.
- Strong ability to analyze data, interpret trends, and make data-driven decisions using tools like App Annie/Data.ai, Sensor Tower, or similar platforms.
- Deep understanding of app store algorithms, ranking factors, and metadata optimization for both Custom Product Pages (iOS) and Custom Store Listings (Android).
- Familiarity with ASO and analytics tools (e.g., Google Play Console, App Store Connect, SplitMetrics, StoreMaven, GeekLab).
- Experience working with design teams to produce engaging, visually optimized assets for app stores, including icons, screenshots, app preview videos, and feature graphics.
- Strong verbal, written, and presentation communication skills, with the ability to clearly explain ASO strategies, performance insights, and recommendations to stakeholders at all levels.
- Proven ability to collaborate with cross-functional teams, especially design, marketing, and product, to ensure alignment on ASO goals and execution.
Requirements
- This is an individual contributor role, so the ideal candidate should thrive in a self-driven environment, take ownership of ASO strategy, and act as the subject matter expert for key Underdog Sports titles.
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$150,000 - $190,000 plus equity
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
