Role Description
The Senior Manager, Amazon Online Growth, will be responsible for the development and implementation of business strategies that support the acceleration of LG H&H America’s brands online with a focus on Amazon. This role will ensure that LG H&H America’s investments in online strategies support growth, while providing a seamless customer journey.
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Architect the long-term growth strategy for LG H&H America’s Amazon business, ensuring alignment with the overall eCommerce and Digital Media strategy.
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Manage critical aspects of the Amazon business including merchandising, content development and website performance to ensure a seamless customer journey and user experience.
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Leverage customer, product, and site performance data to enhance the customer experience and strategic direction and identify opportunities for growth and optimization.
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Collaborate with brand marketing and creative teams to develop content that best represents LG H&H brands, promotes key initiatives, and drives top-line sales.
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Own and maintain strong relationship with Amazon partners.
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Develop and manage the budget for the Amazon business, ensuring efficient use of resources.
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Stay up-to-date with industry trends, best practices, and research new technologies to constantly improve site performance.
Qualifications
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10+ years of professional experience, preferably in eCommerce, Digital Marketing or multichannel retail management, including at least 3 years of Amazon business strategy.
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Bachelor’s degree in Business Administration, Marketing, or related field.
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Strong understanding of Amazon’s business model, strategy and Amazon Vendor Central.
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Strong ability to develop and execute strategic business plans, and ability to present to and influence leadership across multiple business units.
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Strong project management skills with the ability to manage several projects with minimal oversight, while managing the priorities of team.
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Excellent analytical skills, with the ability to analyze data to drive insights and decision-making.
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Excellent written and oral communication and interpersonal skills.
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Creative mindset with the ability to recommend innovative approaches to business initiatives and operational challenges.