[Hiring] Senior Lifecycle Marketing Manager @Wild Alaskan Company

Role Description

The Senior Lifecycle Marketing Manager is responsible for leading the strategy, evolution, and performance of Wild Alaskan Company’s member engagement ecosystem, driving measurable growth in customer lifetime value (LTV), subscription frequency, and retention. This role goes beyond execution to own the vision, roadmap, and optimization of lifecycle marketing for our sustainable seafood community. You will lead the strategy for personalization, segmentation, and omnichannel engagement across email, SMS, App, and in-box messages. The Senior Manager will lead complex, data-driven initiatives that connect member behavior, sustainable sourcing values, and business outcomes.

As a strategic cross-functional leader and subject matter expert, this role partners with Tech, Product, Brand, Merchandising, Finance, and external vendors to shape the future of Wild Alaskan Company’s CRM capabilities, leveraging data, experimentation, and emerging technologies to deliver a best-in-case digital-to-doorstep experience.

Qualifications

• 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles.
• Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment.
• Deep expertise in marketing automation platforms (Iterable required).
• Extensive experience in audience segmentation, journey orchestration, and retention strategy.
• Demonstrated success leading testing and optimization programs at scale.
• Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.

Requirements

• Strong understanding of customer data architecture, personalization, and martech ecosystems.
• Experience with AI/ML-driven marketing or recommendation engines preferred.
• Proficiency in analytics, reporting, and translating data into actionable insights.
• Strong project management and roadmap planning capabilities.

Benefits

• Health, vision, and dental insurance.
• 401k.
• PTO, safe/sick time, vacation, parental leave.
• A delicious box of free fish every month.