[Hiring] Senior Lifecycle Marketing Manager @Photoroom
Feb 16, 2025 - Photoroom is hiring a remote Senior Lifecycle Marketing Manager. 💸 Salary: 60-90k€ + stock-options/bspce. 📍Location: Europe.
Role Description
We’re looking for a Senior Lifecycle Marketing with proven experience managing lifecycle campaigns across all stages and channels. You will contribute to our key metrics, activation, conversion, and retention.
This is a rare opportunity to join a fast-growing startup, implement best-in-class campaigns, and significantly impact our growth.
- Own the B2C communication channels to improve key metrics across the user lifecycle
- Analyze and report on the impact of lifecycle initiatives across activation, conversion, retention, and ARR, iterating to improve results continuously
- Develop and execute lifecycle campaigns, including onboarding, feature adoption, retention, and promotional offers, while assessing their impact on business outcomes
- Monitor messaging frequency across all channels (push, in-app messages, transactional and marketing emails) to balance user engagement and avoid over-communication
- Manage email deliverability and optimize performance for global audiences
- Leverage automations and AI to personalize campaigns at scale, accommodating multiple personas and geographies
- Be the Photoroom Braze Champion to successfully scale lifecycle
- Build and maintain a scalable CRM framework within Braze, including templates, workflows, and best practices to enable other Photoroomers (especially from Growth, Product, and Brand) to run their campaigns effectively
- Provide guidance and support to other Photoroomers to leverage CRM tools for their projects, ensuring alignment with overall lifecycle goals
- Be the referent for all discussions between our engineering team and Braze
- Maintain quality control over all communications sent through Braze, ensuring a seamless user experience
Qualifications
- Deep knowledge of lifecycle management with a proven track record of scaling campaigns and achieving great wins (on either activation / conversion / retention)
- Lifecycle tools expert: Proficiency in lifecycle automation tools such as Braze
- Data-driven with the ability to analyze and report on lifecycle impact holistically
- Strong project management skills
- Excellent spoken and written communication
- Fluent in English
Requirements
- At least 5 years of expertise in the domain
- Comfortable discussing technical topics with our engineering team
- Hands-on: you plan, execute, and analyze to iterate
- Ideally have copywriting experience to craft great messages to users
- Experience with mobile B2C users across multiple geographies, HTML/CSS, Amplitude, use AI to scale your impact (bonus)
Benefits
- 60-90K€* + Stock-Options/BSPCE
- Flexible work from anywhere in Europe within a 3-hour flight from Paris
- Substantial support for relocation (up to 10k€)
- Technology - new MacBook Pro, monitor, keyboard, etc.
- Biannual company retreats, monthly onsite socials
- Language lessons for those who need them (English & French)
Hiring Process
- Screening call with the Talent Manager
- Technical interview with the Hiring Manager
- Home technical assignment, followed by a review with the team
- Culture fit interviews and meet the team!
- Reference check & Offer
Diversity, Equity, Inclusion and Belonging
We are committed to enabling everyone to feel included and valued at the workplace. We believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.
- Flexible working hours
- Trust people to work remotely
- Extended length of parental leave
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| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
60-90k€ + stock-options/bspce
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Feb 16, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
