[Hiring] Senior Lifecycle / CRM Growth Lead @Much Better Adventures

Role Description

We're hiring a Lifecycle Growth Lead to own one of our biggest growth levers: turning the customers who already love what we do into the engine that brings the next wave of customers in. Done well, repeat bookings and referrals can become the dominant way this business grows from here.

It's a creative, hands-on growth role, mostly expressed through email, SMS, WhatsApp, and the in-product moments where customers decide whether to come back, bring a friend, or drift away. You'll set the strategy, ship the work, and have the autonomy to be properly ambitious about what's achievable.

A note on how the role is set up: rather than build out a team of direct reports, you'll be coming in to set up an AI-enabled lifecycle function — designing and building the automations, flows and ways of working. You'll have engineering, design, content and data partners across the business to pull in when needed. We're especially interested in candidates who have already done this kind of setup work in a previous role — built AI meaningfully into their lifecycle workflow, not just used it on the side.

Key Responsibilities

• Own repeat and referral as outcomes, setting the level of ambition.
• Focus on headline metrics:
  • Repeat booking rate, by cohort
  • Referral rate — customers who bring at least one new customer
  • Signup-to-first-booking conversion
  • Long-term LTV
• Design and ship journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout.
• Run a continuous experimentation program: segmentation, copy, timing, incentives, mechanics. A/B and multivariate testing where it makes sense.
• Build and rebuild the referral mechanic until it compounds.
• Set up the AI-enabled side of the function: the automations, flows, prompts and operating model.
• Work closely with product, performance marketing, content, and data — pulling in support where it'll help.
• Own the lifecycle dashboard and be the source of truth on the metrics above, working in GA4 and Hex (Hex experience is a plus).
• Operate our CRM stack (currently HubSpot) and make the call on when and what to migrate to.

Qualifications

• 5+ years in lifecycle, growth or retention-focused roles.
• Experience in lifecycle or growth marketing at a marketplace, consumer subscription, fintech, travel, or D2C company.
• Travel experience is a bonus, not a requirement.

Requirements

• Think in growth loops as much as funnels.
• AI-fluent, with experience using LLMs and adjacent tools for copy, segmentation, briefs, data, prototyping, and one-off scripts.
• Hands-on with lifecycle automation tools (HubSpot, Braze, Klaviyo, Iterable, Customer.io or similar).
• Comfortable interrogating results in GA4 or Hex without waiting on an analyst.
• Understand what copy people want to read and open.
• Clear communicator — comfortable presenting analysis and influencing across product, marketing, and data.
• Collaborative and proactive in a fast-paced, mission-driven environment.

Benefits

• 38 days holiday per year (inclusive of public holidays).
• Competitive compensation aligned with UK market benchmarks.
• Flexible hours setup (40 hours p/w for full-time roles) and a fully remote company.
• Company-wide, adventurous meet-ups.
• Free trip within the first year.
• £500 annual travel voucher.
• 30% employee discount, plus 15% friends and family discount.
• Up to 8% matched contribution pension scheme (UK employees only).
• Fully comprehensive AXA private healthcare scheme (UK employees only).
• Life Assurance (UK employees only).
• Budget to set up a remote working space and access to co-working spaces.
• Supportive maternity and paternity pay.

Logistics

• Remote, UK
• Full-time (40 hrs/week)
• Core hours 1000–1500 GMT
• Salary £60-70k
• Preferred start: ASAP