[Hiring] Senior Healthcare Employer Marketing Manager @Risepoint

Role Description

Risepoint is building a national Healthcare Employer First strategy that partners directly with hospitals, health systems, employers, and higher education institutions to address today's most pressing healthcare workforce challenges. The Senior Healthcare Employer Marketing Manager independently owns the Healthcare Employer Marketing workstream within Risepoint's Healthcare Employer First strategy. This role is accountable for translating business priorities, employer insights, and growth objectives into an integrated employer marketing and engagement planning.

• Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against Healthcare Employer First business objectives.
• Develop and independently manage the integrated employer go-to-market plan across targeted campaigns, field marketing, conferences and events, thought leadership, executive engagement, content, and sales enablement.
• Determine employer marketing priorities and recommend allocation of resources based on employer research, field intelligence, pipeline needs, market opportunity, and Healthcare Employer First growth priorities.
• Own the employer audience and messaging plans, defining priority decision-makers, workforce challenges, differentiated value propositions, proof points, and calls to action across employer segments and channels.
• Establish and manage the operating rhythm for Healthcare Employer Marketing, including priorities, calendars, deliverables, cross-functional dependencies, performance reporting, and ongoing optimization.
• Own marketing activation for priority healthcare employer pursuits, determining the research, messaging, content, executive engagement, campaign support, and follow-through needed to help advance agreed opportunities.
• Set standards and governance for employer-facing content and sales enablement, ensuring teams have consistent, current, differentiated resources.
• Lead development of employer-facing content across various channels that support demand generation and partnership development.
• Own Healthcare Employer First conference and engagement marketing, establishing activation plans and coordinating messaging, presentations, collateral, lead capture, executive engagement, display assets, and post-event follow-through.
• Lead Healthcare Employer Research and Insights, synthesizing account intelligence, employer workforce priorities, market trends, competitive intelligence, stakeholder research, and field feedback into recommendations.
• Partner with Healthcare Workforce Partnerships and Business Development leaders on priority employer opportunities.
• Lead cross-functional Healthcare Employer Marketing workstreams and pursuit-related marketing activation.
• Build and maintain the workstream's performance infrastructure, including dashboards, opportunity briefs, content calendars, decision logs, and campaign reporting.
• Translate complex healthcare workforce solutions into clear and compelling employer-relevant positioning and messaging.
• Measure and optimize workstream performance using various metrics to inform future decisions and priorities.
• Maintain a comprehensive and governed library of Healthcare Employer First research and employer-facing assets.
• Exercise independent judgment within the Healthcare Employer Marketing workstream, proactively resolving execution issues and managing competing priorities.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or a related field; advanced degree preferred.
• Six or more years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field.
• Exceptional writing, editing, and executive communication skills.
• Experience independently owning a substantial B2B marketing workstream with accountability for measurable outcomes.
• Demonstrated ability to lead complex cross-functional workstreams.
• Strong research, analytical, and commercial judgment.
• Demonstrated ability to operate with a high degree of independence and ownership.

Requirements

• Experience working with hospitals, health systems, healthcare employers, workforce leaders, HR leaders, clinical education leaders, or healthcare executive audiences.
• Experience with healthcare workforce development, nursing, allied health, medical imaging, behavioral health, apprenticeships, train-to-hire models, employee education benefits, or talent pipeline solutions.
• Experience developing content for various channels.
• Experience partnering with Brand, Product, Marketing, Business Development, and senior leaders in a matrixed organization.
• Experience maintaining content libraries, research repositories, campaign calendars, dashboards, or sales enablement systems.

Benefits

• Equal opportunity employer supporting a diverse and inclusive workforce.