[Hiring] Senior Go-to-Market Marketing Manager, Application Security @Thales

Role Description

The Senior Go-to-Market Marketing Manager, Application Security - Americas is the marketing owner for the Application Security business across North America and Latin America. This person translates global portfolio strategy into a focused Americas growth plan, aligns cross-functional teams around shared priorities, and leads the regional marketing motions required to create, progress, and convert pipeline.

Key Areas of Responsibility

• GTM Strategic Planning and Execution
• Pipeline Planning and performance management
• Integrated demand creation and local activation
• Sales and Marketing alignment
• Sales, Channel and Customer activation

Qualifications

• Bachelor’s or equivalent practical experience
• 5+ years of progressive B2B marketing experience spanning go-to-market, product marketing, regional or field marketing, demand generation or equivalent discipline
• Demonstrated experience in cybersecurity, application security, cloud security or another technically complex B2B SaaS market
• Proven ownership of a multi-quarter GTM plan tied to measurable pipeline, revenue, adoption or expansion outcomes
• Experience leading cross functional teams across sales, marketing and channel
• Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays and opportunity acceleration motions
• Ability to interpret pipeline and funnel data, establish meaningful KPIs, diagnose pipeline gaps and make investments and program decisions based on evidence

Preferred Qualifications

• Executive communication, facilitation, stakeholder management and influence skills in a global matrix organization
• Experience with Salesforce, marketing automation, intent and engagement platforms
• Bi-lingual English and Spanish

Physical Demands

Typical office environment

Special Position Requirements

• Schedule: Core Business Hours Monday-Friday
• Travel: Domestic or International travel up to 25%

Benefits

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program