[Hiring] Senior Global Marketing Director @Zinpro

Role Description

The Global Marketing Director is a strategic, customer-focused and forward-thinking leader who anticipates customer needs, industry trends and market opportunities to position Zinpro for long-term growth and market leadership. This role leads the development and execution of global marketing strategies that drive business growth, strengthen Zinpro’s brand leadership, accelerate commercialization efforts and create lasting value for customers.

• Ensure a consistent, compelling global value proposition that differentiates the company.
• Drive organizational effectiveness through strong strategic planning, disciplined execution, data-informed decision making, and continuous improvement.
• Evaluate emerging technologies and evolving marketing practices to enhance business performance.

Essential Functions

• Brand Leadership and Corporate Reputation
  • Lead the development and stewardship of the Zinpro brand globally.
  • Strengthen Zinpro's reputation as a trusted industry leader.
  • Position Zinpro as an innovative thought leader.
  • Develop and apply customer insights, segmentation strategies, and market intelligence.
  • Champion customer experience across marketing touchpoints.
  • Partner with business leaders to communicate Zinpro's unique value proposition.
  • Oversee Zinpro's global social media strategy and content ecosystem.
• Strategic Growth and Innovation
  • Develop and execute growth strategies that expand market opportunities.
  • Collaborate with Sales, R&D, Technical Services, and Business Leadership.
  • Lead strategic planning processes to support corporate growth objectives.
  • Conduct market assessments and leverage customer insights.
  • Anticipate future industry, customer, technology, and market trends.
  • Partner on global go-to-market strategies and commercialization plans.
  • Evaluate and champion emerging technologies.
  • Foster a culture of innovation, curiosity, and continuous improvement.
  • Establish and monitor key performance indicators.
• Global Cross Functional Leadership
  • Lead and inspire a global marketing team.
  • Develop, coach, and retain a high-performing global marketing team.
  • Influence enterprise priorities through effective communication.
  • Promote alignment across global, regional, and functional teams.
  • Provide strategic leadership for global employee communications.
  • Lead strategic planning processes that align marketing priorities with business objectives.

Qualifications

• Bachelor’s degree in marketing, business administration, animal science or related field.
• Minimum 12 years of progressive experience in marketing, business strategy, commercialization, brand management, or business leadership roles.
• Demonstrated success leading global marketing organizations.
• Proven experience building brands and developing growth strategies.
• Experience partnering with executive leadership.
• Strong track record of developing high-performing teams.
• Experience working across global markets.
• Experience developing thought leadership and reputation building programs.
• Demonstrated success leading strategic initiatives from concept through execution.
• Experience leading organizational change or business transformation initiatives.
• Familiarity with emerging artificial intelligence technologies.

Preferred

• Master’s degree in business administration, marketing, animal science or related field.
• Experience in animal nutrition, livestock production, animal health, agriculture, food production, or related industries.
• Experience leading organizations through significant transformation.
• Experience leveraging data, analytics, and marketing technology platforms.

Requirements

• This job operates in a professional corporate office environment.
• Preferred location – Open to candidates in Zinpro’s global footprint with the ability to work remotely.
• This is a full-time position. Occasional evening and weekend work may be required.
• This position requires an estimated 25% travel, but it may be higher depending on business needs.

Benefits

• Competitive salary and a premium benefits package.
• 100% employer-paid healthcare.
• Generous paid time off.
• Education assistance.
• Retirement planning and 401(k).
• Disability and long-term care insurance.
• Travel assistance.
• Fitness reimbursement.
• Gift matching.

Company Description

At Zinpro, advancing health and wellbeing for animals and people is at the heart of everything we do. A pioneer in performance trace minerals and innovative nutritional solutions, Zinpro partners with customers worldwide to unlock better animal performance through smarter, science-led nutrition.

• Family-owned and privately held.
• Manufactures high-quality products marketed in more than 70 countries.
• Committed to developing more sustainable practices.
• Recognized as a Great Place to Work®.
• Values diverse perspectives and builds equitable and inclusive teams.