[Hiring] Senior Events Specialist @Jane

Role Description

Hi, I'm Erica, Senior Manager of Event Marketing at Jane. I lead our events team and work closely with the group day to day, setting strategic priorities, coaching on execution, and making sure we show up well everywhere we go.

This role holds two connected things:

• Own Jane's field marketing program, including dinners, happy hours, and gatherings.
• Carry a portfolio of tradeshows, where practitioners find us and we get to know them.

As Jane grows, both matter more. We're investing intentionally in how we show up at industry conferences, and we're building field marketing close to the ground up so our presence in a city is more than a booth for three days. This role is part strategy and part logistics.

This is an individual contributor role reporting to me. You'll shape the annual field marketing plan with me, run the events, manage the program budget, and build the playbooks, reporting, and training that let field marketing scale as the team grows.

If you like designing experiences people remember, and you're equally happy building the spreadsheet that keeps them on budget, this could be a great fit.

This role includes travel within Canada and the United States approximately 30% of the time, typically three to four events per quarter for onsite execution at industry conferences, tradeshows, and field marketing events.

Qualifications

• 5+ years in experiential event marketing, including experience owning both brand-hosted or field marketing events and a portfolio of industry tradeshows at meaningful volume (15+ shows per year).
• Hands-on experience executing a company's exhibitor presence at tradeshows and conferences, including booth logistics and onsite execution.
• Experience designing an event program: setting objectives, choosing markets, and defining how success gets measured.
• Strong financial acumen, with real experience building event budgets, negotiating with vendors, tracking forecast against actuals, and handling post-event reconciliation.
• Comfort representing events in cross-functional conversations, including with senior leaders.
• Familiarity with event and tradeshow performance metrics such as leads captured, attendee engagement, cost per attendee, and cost per lead.
• Excellent organizational instincts.
• Care for how an event feels, including inclusivity and accessibility.
• Clear written and verbal communication.
• Comfort keeping projects moving in tools like Slack, Google Workspace, Monday, and Notion.

Requirements

• Build and own Jane's field marketing program, planning and executing local events alongside roughly 12 to 15 of our annual tradeshows.
• Make our market presence feel like one effort rather than two.
• Pilot new engagement ideas, activations, and formats.
• Develop the annual field marketing plan.
• Define clear objectives for each event and decide how you'll measure success.
• Lead end-to-end execution including creative concept, venue sourcing, vendor negotiation, budgeting, run of show, and onsite delivery.
• Own pre-event strategy: audience targeting, messaging themes, invite approach, and testing new ways to drive attendance.
• Own post-event strategy: attendee follow-up, recap communications, and next steps.
• Establish a cohesive visual identity for field marketing.
• Identify and develop opportunities to co-host with ambassadors, associations, and schools.
• Translate strategic direction into clear execution plans.
• Plan and execute Jane's exhibitor presence at assigned tradeshows.
• Partner with the tradeshow lead in each market.
• Coordinate staffing with internal stakeholders.
• Own the systems that keep logistics predictable across your portfolio.
• Support overflow tradeshows as needed.
• Contribute to annual event planning conversations across Canada and the US.
• Build and manage program-level budgets, forecasts, and reconciliations.
• Establish and maintain a standardized reporting model.
• Prepare event program reporting for leadership.
• Manage event tech platforms.
• Create and maintain practical planning tools.
• Design and deliver onboarding and training for new Events Specialists.

Benefits

• Annual salary range of $84,800 - $132,500.
• Most new hires join at the accomplished stage, representing an annual salary of $100,700.
• Regular career development conversations with your manager.
• Comprehensive benefits package.

Company Description

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We're now a team of more than 700 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.

Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility.

We're also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team.